Presentation to Provide Best Practices for Leveraging Digital Content
SAN FRANCISCO, Calif. – May 27, 2014 – ON24, the global leader in webinars and virtual communication solutions, today announced a new live day for its popular Webinar Academy professional training and certification program. Featured will be a keynote presentation by Forrester Research Senior Analyst Kim Celestre. Designed for marketing and webinar pros who are tasked with filling the sales pipeline, this special event will teach attendees how to engage with today’s empowered and educated buyers via a sophisticated digital content marketing strategy.
According to Forrester Research, today’s empowered purchasers make significant efforts to become informed prior to making buying decisions – seeking out multiple sources to self-educate and find solutions. During this 60-minute webinar, including a live Q&A chat session, Celestre will explain how the buyer’s journey has changed and how webcasts can engage customers at every stage of the buying cycle by leveraging engaging content and strong visuals to connect with customers in the ways most relevant to them.
Celestre will provide guidance for making powerful customer connections and offer best practices and actionable tips for making the most of an organization’s digital content marketing practices. Topics will include:
Marketers and webcast producers are invited to register for the live session and to follow the Webinar Academy conversation via Twitter at #WebinarAcademy. In addition, users can explore the Webinar Academy’s virtual environment and access its library of on-demand content to learn more about creating successful webinars and to obtain Webinar Academy certification.
Commented Lars Christensen, Vice President of Marketing for ON24, “This special session of the Webinar Academy will speak directly to the journey of the business-to-business buyer. Kim will show marketers how to engage more effectively with prospects, linking digital content strategies and the buyer’s journey to drive connections and to ultimately accelerate the buying cycle.”
“How to Accelerate the Buyer’s Journey with Digital Content” will be held on Wednesday, May 28, 2014, at 11:00 a.m. Pacific Time/2:00 p.m. Eastern Time. Register here: http://communication.on24.com/webinar-academy-buyers-journey?partnerref=pr
About Kim Celestre, Forrester Research Senior Analyst
About the Webinar Academy
About the ON24 Network