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ON24 Announces Virtual SKO Sales Kickoff Solution

November 20th, 2008

First-of-its-kind virtual event replicates traditional annual sales meeting

SAN FRANCISCO, CA – November 20, 2008 – ON24, Inc., the global leader in Webcasting and Virtual Events solutions, announced today a virtual environment designed for annual sales kickoff meetings.

The unique ON24 Virtual SKO is a new application for ON24 Virtual Show, an interactive product for online events ideally suited for this economic climate. “ON24 SKO replicates a hotel venue, the typical setting for the yearly sales conference,” said ON24 Vice President of Marketing Denise Persson, adding that this application is being offered by ON24 in response to customer demand. “Sales kickoff meetings are expensive, and many companies are announcing that they are cutting back on these types of expenses in 2009. Yet the need to communicate and motivate has never been greater. ON24 Virtual SKO is the perfect alternative to meeting face-to-face.”

Attendees of ON24 Virtual SKO sales kickoff meetings will be able to access their events from any computer without having to download any proprietary software. Once inside, attendees will see that the virtual sales meeting resembles an actual sales meeting. The ON24 Virtual SKO includes a:

  • Virtual Ballroom–for live, high-definition webcast keynotes and presentations by guest speakers and company executives
  • Product Showcase–where sales staff can view new product demos and download sales kits and product literature
  • President’s Club–to recognize top salespeople, managers and sales support staff
  • Lounge–where attendees can “mingle” and communicate with peers, via message boards and chat, during breaks

For a demo of ON24 Virtual SKO, please visit:

An added benefit of a virtual sales kickoff meeting is the ability to access content as needed after the meeting ends. “Your ON24 Virtual SKO is not just a two-day event. It lives on,” Persson added. As a result, for example, the sales meeting content can be accessed by new hires as they join the sales force.

Heather Gamble, CEO of SalesFuel Inc., which offers “motivation-to-achieve” programs for sales organizations, agreed that it is more important than ever to bring salespeople together to share information and provide inspiration to drive greater sales performance. “Sales kickoff meetings are critical. At these meetings sales professionals receive new information, discuss best practices, hear success stories and celebrate great performance–all proven elements for high-achieving sales teams.” She added that, while companies need to accomplish their sales and marketing objectives, they have no choice but to cut costs. “A virtual sales kickoff meeting using ON24 Virtual SKO is the ideal solution; in fact, greater sales efficiencies will be realized as companies are forced to use more cost-effective technologies.”

About ON24 Virtual Show
ON24 Virtual Show is a flexible communications and demand generation solution that provides a virtual venue for events such as trade shows, partner pavilions, conferences and training summits. With its professional networking capabilities, ON24 Virtual Show makes virtual events more engaging and interactive. Without ever leaving their desks, participants can learn from video presentations, interact with exhibitors and communicate with peers using professional networking tools. In addition, with its complete registration system and ability to track attendee activity, ON24 Virtual Show delivers robust reporting analytics.

About ON24, Inc.
ON24, Inc. is the global leader in webcasting and virtual events. ON24 provides a full range of innovative solutions for applications such as demand generation, corporate communications and training and continuing education. More than 700 organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including IBM, Cisco, United Business Media, Credit Suisse, GE Healthcare, Hewlett-Packard, Motorola and the National Science Foundation. ON24 is headquartered in San Francisco, with offices in New York, London and Singapore.