Recipients Include Act-On Software, AHA, Deloitte, IBM and Oracle
SAN FRANCISCO — July 14, 2015 — ON24, the world’s leading webinar marketing platform for demand generation, lead qualification and customer engagement, announced today the recipients of the ON24 Marketing Excellence Awards. While this is the sixth year for ON24’s annual competition, this year, for the first time, ON24 is honoring only webinars used for marketing applications. Judging was led by the Content Marketing Institute (CMI), awards program sponsor.
The winning programs all demonstrate how the ON24 platform can be used to advance a company’s overall marketing program. Winner selection was based on numerous criteria, including industry-leading quality, ROI, creative new approaches to marketing applications like demand generation or customer communication and outstanding performance in areas like content management and marketing.
The 2015 winners are:
- Content Marketing Award: Act-On Software, “The Email Idea Book”
Act-On created a program to highlight forward-thinking practices in email campaign management, in partnership with Litmus and Target Marketing Magazine. The webinar covered a wide range of state-of-the-art online marketing topics and, in just its first outing, generated more than 1,000 leads and 38 sales opportunities and delivered four closed deals.
- Innovation Award: Deloitte, “Deloitte Dbriefs Program”
Deloitte Dbriefs is a thought leadership webcasting program for Deloitte’s current and potential clients that provides regularly scheduled educational insights on important developments affecting their business. Dbriefs features experts who speak to the latest in complex issues and new strategies, offering audiences direct, live access to Deloitte subject matter experts. With this program, Deloitte has been able to grow its online audience while gaining insight into customer and prospect behavior, as well as funneling sales leads into its CRM system on a daily basis.
- Integrated Marketing Award: Oracle, “Building Better Businesses with Oracle Cloud Solutions for Midsize Companies” Webcast Series
To promote its cloud solution portfolio, Oracle created a series of five webcasts in five different languages. These events set a new standard for excellence by driving audience interest and engagement, including facilitating registration via multiple languages and leveraging sophisticated design for invitations, as well as extending branding across the ON24 platform. The events delivered insightful and relevant content from great speakers while generating positive results, both for attendance and ROI.
- Lead Generation Award: Health Forum/AHA Central Office, “AHA Coding Clinic Webinar Series”
AHA migrated its educational program to a webinar format to support lead generation activities. By using ON24-powered webinars to bolster its brand and educate prospective customers, the company was able to generate additional leads and can now funnel webinar registrants directly into its CRM system, saving time and effort. Large numbers of registrants – between 3,000 and 5,200 – helped secure sponsors for future webinars, and the webinars continue to help AHA build its brand in the coding marketplace.
- Performance & ROI Award: IBM, “Meet the BI Customer”
“Meet the BI Customer” was a virtual roundtable featuring powerful and notably diverse customers of IBM Cognos Business Intelligence and IBM SPSS solutions. These IBM customers shared their experiences and offered viewers a rare and personal glimpse into BI success from the front lines. This interactive, talk show-style virtual customer videocast generated opportunities worth millions in revenue in less than four months.
ON24 supported more than 40,000 webinars last year; as a result, as the industry leader, ON24 is uniquely positioned to sponsor the Marketing Excellence Awards. The program showcases the best applications of ON24’s technology among customer marketing webinars conducted in 2014.
“We’re thrilled to present these deserving companies with Marketing Excellence Awards,” commented Joe Hyland, ON24 CMO. “ON24 and the Content Marketing Institute applaud the outstanding effort that these customers have made to establish and advance marketing webinar best practices, while demonstrating the innovative approaches available on our platform.”
“The exciting part of these awards is to see just how content marketers are growing and evolving their craft,” commented Clare McDermott, editor of Chief Content Officer and lead judge for the Marketing Excellence Awards. “The winners have really shown that webinars, as an extension of a company’s content marketing program, can be informative and even inspirational – and that effective webinars are a ‘must have’ when it comes to driving a company’s business forward.”
About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA. CMI also produces Intelligent Content Conference, Content Marketing Sydney and Content Marketing Singapore. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company. Watch this video to learn more about what CMI does.
About ON24, Inc.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,200 enterprises rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.on24.com.