ON24 Announces the ON24 Prospect Profile, Creating Unparalleled Personalization for Prospects
October 19, 2016
SAN FRANCISCO, Oct. 25, 2016 /PRNewswire/ — ON24, the worldwide leading webinar marketing platform, today announced the launch of its ON24 Prospect Profile, a one-of-a-kind feature that lets marketers easily prioritize leads and personalize interactions with them.
“Creating personalized, tailored content is one of the most vital ways to engage with prospective customers,” says Sharat Sharan, CEO and Co-Founder of ON24. “But that personalized experience should extend through the entire sales cycle, and this is exactly the type of interaction enabled by the ON24 Prospect Profile.”
The ON24 Prospect Profile is an extension of the robust intelligence and analytics available for ON24 Webcast Elite, the most powerful and easy-to-use webinar marketing platform for the modern business professional. This latest feature lets marketers empower their sales teams to read a prospect’s digital body language before they engage, so that they can tailor conversations to topics most relevant to the buyer and help close deals faster.
The ON24 Prospect Profile is a virtual data card that consolidates the deep analytics collected about a lead’s activity across webinars, videos, and documents. Users can view all relevant information on a single page, complete with contact information and key data points, such as webinars attended and average viewing time. Most importantly, the ON24 Prospect Profile calculates the overall engagement score of the lead, as well as the specific questions asked by the prospect in recent webinars, the answers they received and any resources or sales material they chose to download. This detailed information, presented in a user-friendly interface, makes it possible for sales to immediately connect with the prospect and build credibility using topics of known interest.
Designed to be integrated with leading CRM and marketing automation platforms, including Salesforce, Microsoft CRM, NetSuite, Eloqua, Marketo, Silverpop, ExactTarget, and HubSpot, ON24 Prospect Profile provides more vital data than any of its competitors and works seamlessly with the platforms marketers are already using.
The launch comes at a time of tremendous growth for ON24. With more than 732 hours of content delivered every hour, ON24 is on pace to eclipse 100,000 webinars in 2016. Earlier this year Goldman Sachs announced a $25 million investment in ON24, coming after the company saw a 70 percent year-over-year revenue growth in 2015.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,500 companies and organizations rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com.