Company continues to see rapid growth as marketers turn to webinar marketing as a proven ROI generator
SAN FRANCISCO, Feb. 29, 2016 — ON24, Inc., the global leader in webinar marketing, today announced record-setting 70 percent year-over-year revenue growth in 2015 for its SaaS-based webinar product portfolio. The spike in webinar usage mirrors the trend of companies increasingly relying on proven webinar marketing efforts in a volatile business climate.
“With challenging economic conditions heading into 2016, we find companies are increasingly turning to proven webinar marketing efforts, which translate to the industry’s highest return on investment for marketing and demand generation programs. ON24’s platform is delivering millions of hours of content each year, translating to billions in sales pipeline value,” said Sharat Sharan, ON24’s co-founder and CEO. “As pioneers in webcasting, we are proud of our company momentum as our product offering continues to lead the industry in reliability, sales pipeline delivery and audience engagement.”
In addition to the unprecedented 70 percent increase in subscription revenue, ON24 saw company milestones across the board:
- ON24 received broad industry recognition for its status as the leader in webinar marketing solutions, including Forrester’s recognition of ON24 as the best webcasting technology for marketers.
- The U.S. Patent and Trademark Office awarded ON24 a new patent for its Platform 10 Webcasting, the underlying technology enabling the industry’s leading webinar solution. ON24 now holds 17 patent properties in the U.S. alone, including several issued patents along with pending patent applications.
- In 2015, ON24 customers saw a massive increase in large webinars – defined as webcasting events with more than 1000 attendees – of 800% year-over-year, according to ON24’s 2015 Webinar Benchmarks Report.
This month, ON24 launched ON24 Demand, a multimedia and content distribution platform that enables marketers to easily create, re-use, share and promote video and webinar content. ON24 Demand’s rich multimedia functionality enables companies to convert a single webinar into multiple digital marketing assets, generating new leads and engaging with new audiences. With industry-leading analytics capabilities, ON24 Demand can help uncover the highest performing assets best suited for syndication and social distribution, by analyzing video performance at both the individual and aggregate level. For more information on ON24 Demand, visit: http://www.on24.com/products/on24-demand/
About ON24, Inc.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification, and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,200 companies and organizations rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com.