New Capabilities Enable ‘Behind the Firewall’ Webcasts
SAN FRANCISCO, Calif.—December 16, 2010—ON24, Inc., the global leader in webcasting and virtual event solutions, announced today that it is providing full support for webcasts used in internal communications applications. A collection of services, the enterprise webcasting solutions package includes support for heterogeneous internal networks and enhanced participant security.
“Webcasts are changing the way enterprises communicate internally,” said ON24 CMO Denise Persson. “Our approach is designed to address enterprise requirements for successful internal media stream delivery. We support the full range of multicasting options, including Flash multicasting, and our customers’ use of webcasting and video in diverse enterprise environments.”
Typical enterprise internal communications applications include:
- Town hall meetings
- Annual sales kick-off meetings
- Training and e-learning
- Employee “all-hands” meetings
- CEO addresses
“Our internal communications solution is unique because we configure our capabilities to the individual customer’s environment,” explained Mark Szelenyi, ON24’s senior director of webcasting product management. “Our ability to support different access approaches for each network type is a significant advantage. We can deploy ON24 webcasting on any client network, enabling enterprises to deliver secure, live communications globally to thousands of employees simultaneously.”
“Webcasting and video communications offer many benefits to corporate communicators,” Persson added. “Simply put, they are among the most efficient, engaging and effective enterprise communication tools available.”
ON24’s own webcasting benchmarking, based on analysis of customer webcasts, demonstrates the power of video to increase engagement. In the past year:
- Video webcasts attracted a higher average number of registrations and attendees, with conversion ratios of over 60%.
- Video webcasts had 24% higher attendance than audio-only webcasts.
- Video webcasts retained attendees 25% longer.
“For successful internal webcasting, it is essential that enterprise users understand and assess the various demands that such events place on corporate networks,” Persson said. “With ON24 support, the issues traditionally associated with networking and security are solved.”
About ON24, Inc.
The recognized global virtual events market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. The ON24 platform is a complete Software-as-a-Service (SaaS) cloud offering; no deployment resources are required. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from training, user conferences and company meetings to partner expos and trade shows. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit www.ON24.com.