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ON24 Announces Definitive Guide to Webinar Performance

February 26th, 2013

Benchmarks allow webinar producers to analyze their performance
with data derived from thousands of webinars

SAN FRANCISCO, Calif.—February 26, 2013— ON24 has announced that the annual ON24 Webinar Benchmarks Report is now available. This comprehensive report provides webinar producers with invaluable webinar performance data and recommendations for improving webinar ROI.

Webinars have become a top tool for marketing, training and corporate communications applications. As the global leader in webcasting solutions, ON24 supports more than 23,000 webinars and webcasts per year, making the company uniquely qualified to establish performance benchmarks for the industry. ON24 has surveyed a sample of 2,300+ webinars, from companies of all sizes, for the 2013 edition of the Webinar Benchmarks Report.

“The objective of the report is to help clients and prospects evaluate and optimize the performance of their webcast programs,” explained ON24 CMO Denise Persson. “The benchmark report is one of the most valuable in the industry. We publish the report to provide a single, comprehensive resource for any company that seeks to maximize webinar efficiency, effectiveness and ROI.” She added that the report also includes recommended best practices and a description of current webcasting trends.

The report features detailed insights and performance metrics, including:
• Best practices for driving webinar registration
• Benchmark data on registration, attendance and participation
• Lists of the most popular social and enterprise interactivity tools
• Tips and tricks for delivering successful webinars

A webcast featuring Webinar Benchmarks Report highlights will be held today at 11:00 am Pacific Time. Register for the hour-long webcast here:
About ON24, Inc.
ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 platform include demand generation, partner enablement, training, product launches, company town hall meetings and user conferences. More than 700 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and SAP, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit