SAN FRANCISCO, March 13, 2019 /PRNewswire/ — ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences, announced the launch of Content Journeys, a suite of new features to drive ongoing engagement and create meaningful customer experiences. The announcement was made at the company’s flagship Webinar World 2019 user conference taking place this week.
With the latest, first-of-its-kind engagement capabilities from ON24, marketers can gain further insights and feedback from customers, create enhanced CTAs and post-live experiences to help facilitate a two-way conversation, and create a fully customizable digital experience for their customer.
“Content Journeys is all about creating experiences that turns engagement into insights. In order to do this, marketers have to facilitate ongoing and meaningful conversations that benefit their key prospects and customers,” says Sharat Sharan, CEO and Founder, ON24. “All marketers must think of the audience experience as their primary goal in order to discover the data that will truly impact their bottom line, and we think these latest capabilities will help businesses do precisely that.”
ON24 Content Journeys will feature:
- Ratings and Comments: All content hosted in Engagement Hub and ON24 Target can now be optimized with ratings and comments — empowering marketers to gain quantitative and qualitative insights and feedback from their audiences in real-time.
- Customizable CTAs: Content Journeys empower marketers to extend their content and gain insights by moving beyond the one-size-fits-all approach by enabling customers to create their own unique CTAs, whether it be through auto-launching select content, auto-registration, or taking attendees to a specific category of content. These are now available with customizable fonts and branding.
- Post-live audience experience: This new console can be kept open to customize opportunities for further engagement – and has no limit on the number of CTAs.
Content Journeys will only enhance ON24’s industry-leading engagement. Since 2016, the platform has seen more than 2 billion minutes watched, 40 million polls or surveys answered, and more than 55 million resources downloaded.
ON24 will be making several announcements at Webinar World 2019 throughout the week. The industry-leading conference features keynotes and panel discussions from marketing leaders from Marketo, FunnyBizz, Heinz Marketing and more. It’s headlined by the distinguished Peabody Award-winning correspondent and host of NPR’s Weekend Edition Saturday, Scott Simon.
For all of the latest news and to watch live and on-demand programming from the ground in San Francisco, visit the Webinar World 2019 landing page here.
About ON24, Inc.
ON24 is on a mission to redefine how organizations engage with their audiences, powering interactive, data-rich webinars and content experiences that help people connect on a more human level and make smarter business decisions. Through the ON24 Engagement Platform, marketers can create Live, On Demand and Personalized Engagement, turn it into actionable intelligence and integrate it across their operations. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 Engagement than any other marketing channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney. For more information, visit https://www.on24.com.
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