While ON24 customers have always had the ability to compare their events to the overall averages of all ON24 customer webinars, the platform’s Benchmarking feature takes this application a step further to enhance existing data and give marketing teams a more segmented and in-depth look at their engagement. By breaking down and calculating a wider range of usage details by industry, including specific use cases, such as lead generation and customer experience, ON24 Benchmarking delivers a more granular audience analysis for key metrics, including:
- Engagement Score
- Conversion Rate (webinar registration to webinar attendance)
- Average Registrants
- Total Attendees
- Average Live Attendees
- Average On-Demand Attendees
- Average Live Attendee Duration
- Average On-Demand Attendee Duration
ON24 Benchmarking categorizes all customers by industry, including technology, life sciences, finance and many others. The new feature is built into ON24’s larger offerings, with no additional charge to current customers. Like all ON24 features, ON24 Benchmarking is designed to integrate with leading CRM and marketing automation platforms, working seamlessly with Salesforce, Microsoft CRM, NetSuite, Eloqua, Marketo, Silverpop, ExactTarget, HubSpot and more.
The new offering comes at a time of tremendous growth for ON24, and cements its position as a webinar marketing solution leader. With more than 732 hours of content delivered every hour, ON24 is on pace to eclipse 100,000 webinars in 2016. Earlier this year, Goldman Sachs announced a $25 million investment in ON24, coming after the company saw a 70 percent year-over-year revenue growth in 2015.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,500 companies and organizations rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.on24.com.
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