Analysis of Customer Webinars Shows Increased Viewing Time,
Growing Audience Sizes, Growth of On-Demand Content
SAN FRANCISCO, Calif. – May 19, 2014 – ON24, Inc., the global leader in webinars and virtual communication solutions, today released the 2014 Webinar Benchmarks Report, which outlines key trends in webinars over the last year. The report offers actionable insight on how to make webinars more impactful – leading to increased engagement and, as a result, better sales leads.
Webinars have become a top enterprise tool for marketing, talent development and corporate communications applications. As the global leader in webinar solutions, ON24 supports more than 26,000 webinars annually. “This makes ON24 uniquely qualified to establish performance benchmarks for the industry,” explained ON24 CEO Sharat Sharan. ON24 surveyed a sample of 7,055 webinars, from companies of all sizes, for the 2014 edition of the Webinar Benchmarks Report.
The most intriguing finding in this year’s report is a 47% increase in average viewing time – from 38 minutes in 2010 to 56 minutes in 2013.
“With a great deal of information now being limited to 140 characters or short YouTube videos, the general assumption could be that our attention spans are shrinking drastically. But our data illustrates that this is clearly not the case,” Sharan said. “The fact that viewing time for our webinars has increased dramatically proves that when people are making serious purchasing decisions, they are more than willing to invest the extra time to educate themselves.” He added that this increase also shows that ON24 customers are developing even more targeted, relevant content, and it is resonating with their audiences in all stages of the buying cycle.
Additional findings from this year’s report include:
- Growth in overall audience size for webinars
- The growing importance of on-demand access to webinar content
- An increase in the use of interactive tools such as Q&A and social sharing
A complimentary copy of the 2014 edition of the ON24 Webinar Benchmarks Report can be downloaded here: /wp-content/uploads/2014/04/ON24_Benchmark_2014_Final.pdf
About ON24, Inc.
ON24 is the global leader in cloud-based solutions for webcasting and virtual communications. ON24 offers a broad and innovative product portfolio accessible from any device and supported by industry-leading reporting and analytics. More than 1,000 organizations, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, Rosetta Stone, and SAP, rely on ON24. Applications for the ON24 platform include demand generation, customer engagement, talent development and town hall meetings. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.on24.com.
About the ON24 Network
The ON24 Network is the world’s largest webinar network. It leverages two redundant data centers and a network of global delivery partners to distribute massive amounts of information to millions of viewers. With new registrants joining every 1.8 seconds, the ON24 Network’s audience is growing 30% each year. Over the last five years, the ON24 Network delivered 106,000 live webinars to more than 30 million viewers who watched over 27 million hours of content. According to Frost & Sullivan, ON24 is the web events industry leader, with 28% market share.