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ON24 and IBM Take Business Social

April 27th, 2012

Virtual Communications, Social Media Intersect to Help Drive Competitive Advantage

SAN FRANCISCO, Calif. – April 27, 2012 – ON24, Inc., the global leader in webcasting and virtual event solutions, is collaborating with IBM to present the upcoming IBM Impact Social Happy Hour, scheduled for May 1, 2012, from 4:00-5:00 p.m. at the IBM Impact Social Playground at Impact 2012 in Las Vegas. IBM Software’s Impact 2012 is the premier conference for business and IT leaders, bringing together more than 9,000 technology and business professionals at a single event – for a transformative opportunity to learn how world-class technologies such as virtual communications can turn change and complexity into competitive advantage.

Even those not “checking in” live at the Happy Hour in Las Vegas can stay connected to IBM Impact via Twitter and get the latest updates at @ibmimpact (hashtag #ibmimpact) and @ON24. In addition to ON24’s involvement in the Impact Social Happy Hour, company representative Andrew Fritts will be interviewed via live stream at 2:45 p.m. on May 1, providing insight and commentary about the social enterprise and virtual communications.

“We are pleased to be involved with Impact 2012, as both IBM and ON24 understand that social business strategies can drive tremendous competitive advantage,” commented Denise Persson, CMO of ON24. “We’re looking forward to demonstrating how social media and virtual communications platforms can work together to make business more dynamic, collaborative and efficient.”

About ON24, Inc.

ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 communication platform include demand generation, partner enablement, training, product launches, company town hall meetings and user conferences. More than 700 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Amazon and New York Life, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.ON24.com.