Industry Leaders Team Up to Deliver
Best Practices for Driving Webinar Attendance
SAN FRANCISCO — May 6, 2015 — ON24, the world’s leading webinar marketing platform for demand generation, lead qualification and customer engagement, today announced “How to Promote a World Class Webinar,” an interactive webcast scheduled for May 14, 2015, at 15:00 UK/16:00 CET/10:00 a.m. EDT. This 45-minute webinar and Q&A session, presented by ON24 and HubSpot, will focus on the first step to webinar success – building an audience – and will highlight tips and best practices for promoting webinars.
Webinars are among the most effective tools for generating leads and driving prospects through the buying cycle, but perhaps the biggest challenge for marketers today is successfully promoting event registration and attendance. ON24’s Senior Director of Content Marketing Mark Bornstein and Lisa Toner, HubSpot’s Head of Relationship Marketing for EMEA, will demonstrate how to build a webinar promotions strategy designed to increase audience size and ROI. Attendees will learn:
- How to build a webinar promotional strategy
- Benchmarks for the best days and times to send promotional emails
- How to craft effective promotional emails
- Best practices for leveraging social media to drive webinar registration
“To get the audiences they want and need for lead generation, marketers must build effective plans around increasing webcast attendance,” said Bornstein. “Working with our partners at HubSpot, we’ll use this webinar to show marketing pros and webcast producers proven techniques that can drive attendance and make a real difference in terms of ROI. We’ll show how to attract webinar registrants, how to convert registrants to attendees, and how to ultimately get those attendees into the sales funnel.”
About ON24, Inc.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com.