Discover how B2B marketers are adapting to AI — and preparing for the future — in our State of AI report. 🙌 Read now

Back to Press Releases

ON24 and Act-On Software Announce Integration

April 7th, 2015

ON24 Webinar Analytics and Act-On Marketing Automation
Combine to Accelerate Sales Opportunities

SAN FRANCISCO — April 7, 2015 — ON24, the world’s leading webinar marketing platform for demand generation, lead qualification and customer engagement, today announced a comprehensive integration between the ON24 webinar platform and the Act-On marketing automation platform.

This integration is made possible by the ON24 Integration Service, which passes more than 25 key webinar metrics from ON24 directly to Act-On, enabling companies to more effectively qualify leads and drive their sales pipelines. This information includes contact demographics, viewing duration, level of engagement, number of polls answered and questions asked, as well as the number and type of webinar-related resources that an audience member views. User demographics and webinar activity, along with ON24’s engagement metrics, can be leveraged for lead scoring and nurturing processes and can also be used to build lists, add contacts and insert activity history in the Act-On system.

“The combination of ON24 and Act-On empowers our shared customers to drive greater value from their webinar and marketing automation platforms,” commented Tom Masotto, Vice President of Business Development for ON24. “ON24 delivers the most comprehensive webinar analytics in the industry, and Act-On’s ability to leverage these metrics enables companies to more effectively engage their customers and accelerate prospects through the sales cycle.”

“Act-On’s focus is squarely on making our customers successful, and this new integration with ON24 displays our commitment to delivering world-class solutions that enhance the usability of the platform,” said Atri Chatterjee, chief marketing officer at Act-On. “Webinar metrics from ON24 will allow Act-On users to track prospect activity in greater detail, enhancing lead scoring and significantly improving their lead qualification and nurturing programs.”

About Act-On Software
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle – attract, capture, nurture, convert, and expand. The platform’s out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success. Headquartered in Beaverton, OR, with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit

About ON24, Inc.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit