Marketing Technology Innovator Taps SaaS Veteran Joe Hyland for CMO Position
SAN FRANCISCO – June 29, 2015 – ON24, Inc., the world’s leading webinar marketing platform for demand generation, lead qualification and customer engagement, today announced that Joe Hyland is the company’s new chief marketing officer. Hyland will direct all global marketing activities, from branding and go-to-market strategy to demand generation and communications.
“ON24 is experiencing tremendous growth, and we needed a marketing leader with the skills to sustain but also accelerate that trajectory,” said Sharat Sharan, ON24’s co-founder, president and CEO. “We nearly doubled revenues for our SaaS-based flagship product, Webcast Elite, in 2014 and closed the best year in our business’ history due to the strong demand we’re seeing from marketers. With our subscription revenue surging, Joe, a veteran of the SaaS industry with an outstanding track record as a marketer, is precisely the person to turbocharge our growth by helping marketers understand how they can now build pipeline and drive revenue with ON24’s webinar marketing platform.”
ON24 is experiencing unprecedented results, including:
- 90% Webcast Elite revenue growth in 2014
- More than 40,000 live webinars in 2014
- Leader in the Forrester Research “The Forrester Wave: Enterprise Video And Webcasting” Q1 2015 report
“ON24 presents an incredible opportunity to marketers and is revolutionizing the webinar industry. While the webinar is a proven technology, ON24’s innovative SaaS platform has redefined the category, and the market is responding,” said Hyland. “The company has quietly been building one of the fastest growing SaaS businesses in tech, based on an industry-leading platform perfectly suited to the needs of the modern marketer. ON24’s measurable ROI, baked-in real-time analytics, and intuitive user experience form the perfect cocktail to accelerate growth and take the company to the next stage in its evolution.”
Over the past decade, Hyland has built world-class marketing departments that fuel corporate growth and deliver tangible results. Prior to ON24, Hyland was CMO at Taulia, a SaaS platform and network for supplier financing. During his tenure, he helped lead Taulia to tripling year-over-year revenue. He also helped the company’s rapid ascension to serve more than 450,000 companies while adding over $50M in venture-backed funding to fuel this growth. Taulia was recently cited by Forrester for innovative marketing and also received wide acclaim for its award-winning storytelling and video marketing.
Prior to Taulia, Hyland led marketing strategy and execution for the Workforce Productivity products at Kronos Incorporated. He holds a bachelor’s degree from Dartmouth College and remains active with the entrepreneurial community, serving as an advisor on strategy and positioning for many startups.
About ON24, Inc.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.on24.com.