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On the Road Again – ON24 Road Show Features IBM Case Study

August 5th, 2011

SAN FRANCISCO, Calif. – August 5, 2011 – Like Austin icon Willie Nelson, virtual events leader ON24 is on the road again—and Austin is the next stop in the company’s summer Road Show. Next week’s event, designed for local B2B marketing and communications teams, will feature the presentation of a case study, “How to Navigate Evolving Enterprise Communications Options,” by Kathy Mandelstein, director of Worldwide Demand Programs, Web & Events, for IBM’s Collaboration Solutions & Social Business Group.

The Austin Road Show stop is scheduled for August 10, 2:00-5:00 p.m., at the Four Seasons Hotel. “Even though ON24 is a virtual events provider, we recognize the value of meeting face-to-face,” explained ON24 CMO Denise Persson. The program will also feature guidance on the building of a virtual events strategy and a presentation by MarketingProfs of the latest virtual event research.

The next city on the ON24 Road Show schedule is London. Previous Road Show meetings were held in Palo Alto, Seattle, Boston and New York. They also featured case study presentations by ON24 customers, including Microsoft, IBM, Fiserv and Lithium Technologies.

About ON24, Inc.

The recognized global market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. The ON24 platform is a complete Software-as-a-Service (SaaS) cloud offering; no deployment resources or audience downloads are required. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from partner expos, user conferences and trade shows to training, sales enablement and company town hall meetings. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit