Webinar to Feature Best Practices Content around Aligning Business & IT
SAN FRANCISCO — Oct. 21, 2014 — ON24, the global leader in webinar-based marketing solutions that drive demand generation and customer engagement, today announced it will power “Patterns of Success for Digital Transformation,” an Apigee best practices webinar scheduled for Thursday, Oct. 23, 2014, at 11:00 a.m. PT/ 2:00 p.m. ET/ 7:00 p.m. GMT.
Apigee provides the leading technology platform for digital business acceleration, through APIs (Application Programming Interfaces) and big data analytics.
Apigee presenters John Rethans, Michael Leppitsch, and Nick Katsivelos will share the best practices for digital transformation that they have collected as a result of facilitating alignment between business and IT for hundreds of Apigee customers. This session will provide actionable tips on how to:
- Get business stakeholders to understand the value of an API platform
- Build executive sponsorship support for digital initiatives
- Structure a project to create business impact
- Create business agility using a “two-speed” IT approach
“Apigee is at the leading edge of enabling digital businesses through APIs and data. So we are pleased to be using the state-of-the-art ON24 platform to deliver our informative webinar content, globally and reliably,” commented Apigee CMO Denise Persson.
About ON24, Inc.
ON24 is the global leader in webinar-based marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking. Providing one-click access from any device, ON24’s award-winning solutions are integrated with leading CRM and marketing automation platforms, enabling marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises of all sizes rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com.