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MEDIA ALERT: Marketers to Learn Essential Lead Generation Skills: Why Virtual Events Work

March 11, 2009

SAN FRANCISCO, CA – March 11, 2009 –

WHAT: B2B marketers agree that virtual events are among the most effective lead generation tools. Virtual events create real demand…and real sales. This webcast will feature a tutorial on virtual event best practices and case studies that illustrate how to use virtual events to increase leads exponentially.

An added bonus: the first 250 attendees will receive MarketingSherpa’s Webinar Toolkit.

WHEN: March 25, 2009, at 11 am PT/2 pm ET
WHERE: wpressdev.on24.com/virtual
WHO: Lithium Technologies, a leading provider of on-demand customer community solutions; Eloqua, a marketing automation leader and provider of best-practices marketing expertise; MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data; and ON24, the global provider of webcasting and virtual events solutions.
WHY: The sales process-turning prospects into customers-begins with demand generation and is fueled by high-quality leads. In today’s increasingly competitive economic climate, marketers need more than ever the critical information and intelligence that can help them maximize marketing ROI.