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Lithium Technologies Partners with ON24 to Provide Integrated Community and Virtual Event Platform

November 3rd, 2009

Social CRM Virtual Conference to Showcase Enhanced Experience

SAN FRANCISCO, CA – November 3, 2009 – ON24, Inc., the global leader in webcasting and virtual event solutions, announced today that the company has collaborated with Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, to offer the “Social CRM Virtual Summit,” the largest online conference for social media and CRM professionals and the first virtual show to demonstrate how social media/communities can work in tandem with virtual events to create a new and powerful business application.

As virtual summit speaker Jeremiah Owyang, partner at the Altimeter Group, noted in his Web Strategy blog, “Tight integration with social technologies is the inevitable next step as virtual event adoption continues to grow. In fact, Lithium’s partnership with ON24 illustrates a key principle—events should integrate with communities and social networks to increase participant interaction.” (Source: Web Strategy: How to Integrate Social Technologies with Virtual Events, August 11, 2009).

“With the Social CRM Virtual Summit, two marketing leaders have come together to extend the ON24 platform,” said ON24 Chief Marketing Officer Denise Persson. “What we are creating is a real-time virtual event, embedded in an ongoing, growing social community. It represents the ‘best of both worlds’ and is an industry first—an integrated, social-media enabled virtual event and innovative, next-generation solution for social CRM.”

The free Social CRM Virtual Summit, scheduled for November 11, will showcase the Lithium-ON24 integration and feature keynote addresses in a virtual auditorium by social CRM thought leaders Paul Greenberg and Brent Leary, as well as the Altimeter Group’s Ray Wang and Owyang. The summit will also feature scheduled live chats with industry experts and practitioners; an interactive exhibit hall with dynamic sponsor booths; a resource center with an extensive collection of materials for download; and a virtual networking lounge for interaction with other B2B marketing professionals. In addition, Twitter integration (hashtag #vscrm) will further facilitate interaction.

Other features of the integrated virtual summit include:
• A “Lithosphere Community” link in the navigation bar
• A networking lounge with a link to customer discussions
• Day-of-event blogs also accessible from the networking lounge
• Following the close of scheduled chat sessions, chat logs immediately available on the Lithosphere community

Registration information is available at Two five-hour sessions will be offered: 8 am to 1 pm ET or 1 pm to 6 pm ET.

About Lithium Technologies
Lithium is the leading provider of Social CRM solutions to power the customer network. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationships by unlocking the value of the social customer network. Lithium solutions combine the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company’s behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium’s platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit

About ON24 Virtual Show
ON24 Virtual Show is a flexible communications and demand generation solution that provides a virtual venue for events such as trade shows, partner pavilions, conferences and training summits. With its professional networking capabilities, ON24 Virtual Show makes virtual events more engaging and interactive. Without ever leaving their desks, participants can learn from video presentations, interact with exhibitors and communicate with peers using professional networking tools. In addition, with its complete registration system and ability to track attendee activity, ON24 Virtual Show delivers robust reporting analytics.

About ON24, Inc.
The recognized global virtual events market share leader, ON24 is the world’s leading provider of webcasting and virtual environments for corporate communications and demand generation.

ON24 offers fully integrated, enterprise-wide solutions for a wide range of applications, including training, conferences, company meetings, partner expos and virtual trade shows. More than 750 organizations in publishing, technology, life sciences, government and financial services, including IBM, Cisco, United Business Media, Credit Suisse, GE Healthcare, Oracle and the National Science Foundation, rely on ON24. The company is headquartered in San Francisco, with offices in New York, London and Singapore. For more information, visit