SAN FRANCISCO, Calif.— January 10, 2013 – ON24, Inc., – It’s time to get serious about social, warns Lithium Technologies. In a webinar set for January 17, Lithium Chief Marketing Officer Katy Kelm will describe how 2012’s most successful social brands have raised the bar for 2013.
The webinar, “Social Predictions for 2013 – Time to Get Serious,” will feature content explaining what organizations need to do to get serious and survive in the social customer experience age. Kelm’s predictions include:
• Companies will stop dabbling on large public networks
like Facebook, Twitter and YouTube.
• There will be less tolerance for fuzzy metrics like fans and followers.
• There will be greater appetite for real business metrics like
cost reduction and increased revenue.
Lithium’s “Get Serious” webcast will begin at 11:00 a.m. Eastern Time. Register here: http://bit.ly/Y5EcEy
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