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JOICO, ON24 and Beth Minardi Help Hairstylists ‘Rewind’

June 12th, 2014

Webcasting Leader Delivers State-of-the-Art Virtual Training for Salon Professionals

SAN FRANCISCO, Calif. – June 12, 2014 – ON24, the global leader in webinars and virtual communication solutions, has announced that it is powering an exclusive webcast for international hair care company JOICO. ON24’s Webcast Elite solution is the platform for JOICO’s June 16 “Beth Minardi Exclusive: Learn the ‘NEW’ Rewind Technique” webinar, scheduled for 7:00 p.m. Eastern Time.

In this webcast, hair coloring expert and industry “rock star” Beth Minardi will take the audience of JOICO salon professionals through an in-depth, 60-minute introduction to her exclusive “Rewind Technique,” which enables professionals to gently transition a client’s over-lightened hair to a deeper level and tone – and build their businesses – with JOICO products.

Teaching the “Rewind Technique” via an ON24 webcast is just one example of the many ways that JOICO demonstrates its ongoing commitment to salon customers. With each new product release, thousands of salon customers around the world need to be trained, and the JOICO team has learned that online training, rather than field staff-led training, best serves the education and convenience needs of artists/colorists.

However, JOICO’s early efforts at online training were not successful, because the company experienced significant performance and scalability issues with its webcasting vendors. After trying three different webcasting solutions that didn’t meet their needs – including the ability to scale for live viewing and delivery of reliable on-demand performance – JOICO turned to ON24, with great results. Another recent webcast featuring Beth Minardi captured record-breaking registrations, scaled well past 1,000 live users, and continues to generate thousands of on-demand views for the company, advancing both JOICO’s training program and worldwide brand.

“Our confidence in the ON24 webinar platform gives JOICO the flexibility to be more creative with content and deliver more innovative training,” commented Patrick Bruner, Communications Project Manager for JOICO. “With ON24, we can more easily spread the word about our products and show our commitment to making hair care professionals successful – rather than worrying about performance or scalability issues.”

“Webinars are increasingly being adopted by companies of all sizes in a variety of industries – including health and beauty – because they offer producers many unique benefits,” explained ON24’s Lars Christensen, Vice President of Marketing. “ON24’s patented webinar platform provides global scale, reach and reliability, and JOICO is successfully leveraging its power to train customers and, ultimately, drive product adoption and revenue.”

Interested artists/colorists can register now for JOICO’s “Learn the ‘NEW’ Rewind Technique” webinar featuring Beth Minardi:

About ON24, Inc.
ON24 is the global leader in cloud-based solutions for webcasting and virtual communications. ON24 offers a broad and innovative product portfolio accessible from any device and supported by industry-leading reporting and analytics. More than 1,000 organizations, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, Rosetta Stone, and SAP, rely on ON24. Applications for the ON24 platform include demand generation, customer engagement, talent development and town hall meetings. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit