ON24 Digital Experience Platform Delivers Virtual Summit to 20,000 Sales Pros
SAN FRANCISCO – September 8, 2014 – ON24, the global leader in webinar-based marketing solutions and virtual environments, teamed with InsideSales.com earlier this year to deliver the 2014 Sales Acceleration Summit to a record-breaking global audience of more than 20,000 attendees.
InsideSales.com offers cloud-based sales acceleration technology and delivers software and consulting solutions that transform the productivity and professionalism of sales teams. As part of the company’s overall mission, InsideSales.com holds training and thought leadership events to benefit their industry overall, as well as to drive lead generation and sales activities for the company.
The InsideSales.com 2014 effort was not its first, having staged a groundbreaking online event in 2013 – the Inside Sales Virtual Summit – that featured a star-studded cast of sales experts and innovators such as Guy Kawasaki, attracting more than 16,000 attendees from around the world. To follow up and extend their reach beyond the 2013 event, InsideSales.com recast the event as the Sales Acceleration Summit and assembled the world’s leading experts in sales, marketing and technology, focusing on sales acceleration technology and related best practices.
For 2014, the company needed to deliver this engaging content to an even bigger audience and top the previous year’s event in every way. So, the InsideSales.com team built the online conference agenda around the topic of sales acceleration and included sales experts such as Jeffrey Gitomer, author of “The Little Red Book of Selling,” and celebrities like NFL Hall of Famer Steve Young. In all, the 2014 lineup included more than 80 speakers, and InsideSales.com designed the content to drive even greater participation and engagement by offering 15-minute sessions developed specifically for C-level executives and VPs of sales and marketing.
In addition to its innovative content and marketing approaches, InsideSales.com needed a reliable and scalable global platform to deliver the Sales Acceleration Summit, and they chose the ON24 Virtual Environment for the second year in a row. After an extensive selection process and a successful event in 2013, InsideSales.com knew that the ON24 platform could deliver the scale and global reach that the event needed. Factors cited in the continuing use of the ON24 platform also included the capability of booths within the virtual environment to include video, links and downloads, helping InsideSales.com achieve multiple customer touches within the event and more readily move virtual event participants into and through the sales funnel.
When the final tally was in, more than 20,000 business executives from all over the world joined the Sales Acceleration Summit to learn from the brightest minds in sales and marketing, making it the largest virtual sales event held to date. The firm’s focus on accelerating revenue paid off, with attendance that helped drive lead generation and sales. What’s more, the variation in content strategy enabled InsideSales.com to capture the attention of VP- and C-level executives with short, impactful sessions.
“The Sales Acceleration Summit capitalized on the amazing industry buzz and attendance surrounding last year’s inaugural event,” said Ken Krogue, president and founder of InsideSales.com. “Sales acceleration has become a hot topic, and this year’s lineup of the world’s top sales and marketing minds gave our audience unprecedented content in that area. The shorter, crisper sessions really helped drive engagement from senior executives, and thoughtful strategies around follow-up enabled our sales teams to move prospects more quickly through the buying cycle.”
“Virtual environments and summits have become a dynamic part of the sales cycle, and the continued success that InsideSales.com is achieving with the ON24 platform is no accident,” commented ON24 CEO Sharat Sharan. “They have been incredibly effective in developing content and sales strategies that work to drive attendance and engagement, which means they can leverage the scalable, reliable and global ON24 platform to reach buyers in the right place, at the right time and on any device.”
More about the InsideSales.com Virtual Sales Summits
Thanks to extensive pre-event marketing and a top-tier program of speakers and content, the Sales Acceleration Summit drew a large and enthusiastic audience. Key stats include:
- 16,000 unique session views
- 6,000 tweets
- 8,000 on-demand views
The next InsideSales.com virtual summit, the Sales Acceleration Technology Summit 2014, will be held on September 10. It will feature presentations by ten of the industry’s most innovative companies, including LinkedIn, Marketo and DocuSign. Register here for the free event.
About ON24, Inc.
ON24 is the global leader in webinar-based marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking. Providing one-click access from any device, ON24’s award-winning solutions are integrated with leading CRM and marketing automation platforms, enabling marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises of all sizes rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.on24.com.