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In Social Media, Rosetta Stone and ON24 Speak the Same Language

August 14th, 2012

ON24 Webcast Elite Selected by Leader in Language-Learning Solutions 

 SAN FRANCISCO, Calif. – August 14, 2012 – ON24, Inc., the global leader in webcasting and virtual event solutions, today announced that Rosetta Stone, Inc., one of the world’s best-known language-learning brands, has selected ON24 Webcast Elite as the platform for its customer-focused webcasts.

The ON24 webcasting solution will be used to broadcast weekly and monthly online “socials,” enabling Rosetta Stone® users to meet in the virtual environment to learn tips, techniques and cultural content from Rosetta Stone experts. With the ON24 platform, Rosetta Stone will increase the number and capacity of its webcasts and enhance the learning experience by offering users on-demand content, as well as access to webcasts via smartphones and tablet computers, including iOS® and Android™ devices.

Designed as a system to learn language for business or pleasure, the Rosetta Stone software is an immersive online language-learning program that combines online coursework, live interaction with native-speaking coaches and other learners, and access to Rosetta World, a web-based community where users can play language games and discover cultural content to improve their skills and enhance their experience. Offered globally in seven languages (English, Spanish, Portuguese, French, Japanese, Korean and German), the company’s online socials have drawn over 15,000 attendees from around the world in the past 12 months and continue to grow rapidly.  Since inception, the Rosetta Stone social attendees have averaged significantly more time of language study in the program than a control group of learners who never attended one of the information sessions.

With ON24, Rosetta Stone will serve a greater number of learners by providing localized content and extra on-demand resources, including video, chat and social media sharing. Thanks to ON24’s deep reporting capabilities, the company will be able to better understand customers in terms of demographics/geography and their preferences for content consumption. Rosetta Stone will go live with its first ON24 webcast this month and plans to scale operations rapidly, with more than 15 webcasts scheduled per month.

“Our online social events are strategic and customer-focused,” said Nilofer Saidi, Senior Director of Customer Relationship Management at Rosetta Stone. “We’re not selling anything – we just want our customers to get the most from their language learning experience and meet their goals for success. The events provide an interactive avenue for our language learners to engage with us in a way that will help strengthen their relationship with the brand and product.  We’re excited to explore even more through these socials, and we’re confident that ON24’s Webcast Elite supports our mission to deliver the best overall experience to our learners.”

“It is highly appropriate that a global language teaching enterprise would select ON24 webcasting,” said Denise Persson CMO of ON24. “Our webcasting platform provides the scale and performance to deliver e-learning to a global audience, as well as localization tools – enabling companies like Rosetta Stone to better serve learners by delivering engaging content on any device, anywhere in the world.”

About Rosetta Stone Inc.

Rosetta Stone Inc. provides cutting-edge interactive technology that is changing the way the world learns languages. The company’s proprietary learning techniques—acclaimed for their power to unlock the natural language-learning ability in everyone—are used by schools, businesses, government organizations and millions of individuals around the world. Rosetta Stone offers courses in 30 languages, from the most commonly spoken (like English, Spanish and Mandarin) to the less prominent (including Swahili, Swedish and Tagalog). The company was founded in 1992 on the core beliefs that learning to speak a language should be a natural and instinctive process and that interactive technology can activate the language immersion method powerfully for learners of any age. Rosetta Stone is based in Arlington, VA, and has offices in Harrisonburg, VA; Boulder, CO; Tokyo; Seoul; London; and Sao Paulo.

About ON24, Inc.

ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 platform include demand generation, partner enablement, training, product launches, company town hall meetings and user conferences. More than 700 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and New York Life, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit

About ON24 Webcast Elite

With just a few simple steps and in just a few minutes, ON24’s Webcast Elite enables organizations to produce professional-quality, fully branded live and on-demand webcasts. Webcast Elite delivers an engaging and interactive end user experience that enables webcasts to be viewed anywhere, from any device. In addition to customization and quick setup, Webcast Elite offers deep reporting analytics and the scalability to support events of any size.