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IBM Webcast: the Business Impact of ‘Thumbonomics’

February 15, 2012

SAN FRANCISCO, Calif. – February 15, 2011 – A social media strategy necessarily includes a mobile component. This business roadmap provides guidance as an enterprise’s influence spreads beyond the desktop to the devices that consumers and companies alike are embracing by the millions today. In a February 28 webcast sponsored by IBM, noted author Heather Lutze, CEO of the Findability Group, will demystify the world of social media, explaining how businesses can make smart choices about how to optimize their presence for search and sharing to achieve rewarding results.

Lutze is the author of two books about search engine marketing: The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the recently published Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing.

The webcast will begin on February 28, 2012, at noon EST. For more information or to register, click here.

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