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IAEE Announces Its First Virtual Event at Mid-Year Meeting through Partnership with ON24 and SmartSource Rentals

July 6th, 2010

DALLAS, Tex.—July 6, 2010—IAEE has partnered with ON24 and SmartSource Rentals to produce and deliver a virtual event component at the IAEE Mid-Year Meeting in Boston, 12–15 July 2010. To ensure clear delivery for virtual attendees, ON24 will provide the virtual platform for live and recorded video and audio content highlighting portions of select programs at the Mid-Year, and SmartSource will provide on-site audio-visual production, capturing the live feed onto ON24’s virtual platform.

SmartSource Computer & Audio Visual Rentals President and CEO Michael McClernon said, “We are very pleased to be a supporting sponsor of IAEE’s first ever live webcast at their Mid-Year Meeting in Boston. We are very proud that a standard-setting organization like IAEE has reached out to us for help on this very important event.”

IAEE President Steven Hacker, CAE, said, “Supporting our mission of bringing buyers and sellers together to conduct business, we believe that the virtual element supports the face-to-face event adding a new option for attendees to engage not only with the association but with other live and virtual attendees as well. We are pleased to work with these partners’ new and dynamic technologies to provide attendees with a new option for professional learning.”

For those wishing to attend but cannot travel due to budget constraints or international visa issues, attending the IAEE virtual event is a clear option.

“At ON24 we recognize the importance of event producers, so we are pleased that we can partner with the IAEE to bring the many benefits of virtual events to its members,” said ON24 CMO Denise Persson. “The rich ON24 virtual experience is a perfect companion to the IAEE’s in-person meeting and provides a cost-effective, efficient way to take marketing and communication programs to the next level.”

About IAEE

Since 1928, the International Association of Exhibitions and Events™ (IAEE) continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide products, programs and information to members. IAEE recognizes its strategic partners: American Airlines, ASP, Inc., Bearcom, Mexico Tourism Board, Orange County Convention Center and Orlando/Orange County Convention & Visitors Bureau and VoiceLogic. Visit for more information.

About ON24, Inc.

The recognized global virtual events market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. The ON24 platform is a complete Software-as-a-Service (SaaS) cloud offering; no deployment resources are required. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from training, user conferences and company meetings to partner expos and trade shows. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit