Discover new strategies and best practices for advancing your success in the AI-era at The ON24 Experience. 👀 Register Now

Back to Press Releases

Help Is ON the Way for Webinar Dummies

July 17th, 2012

ON24 Launches ‘How-To’ Guide for Successful Webinars 

SAN FRANCISCO, Calif. – July 17, 2012 – ON24, Inc., the global leader in webcasting and virtual event solutions, today announced the launch of Webinars for Dummies, a comprehensive “how-to” guide for the planning and execution of webinars. Available now as a free download, ON24’s e-book explains webinars from start to finish, illustrating with real-world examples and common-sense advice how developing a compelling webinar can help organizations reach key audiences and drive ROI.

Webinars for Dummies is ON24’s third e-book and part of the iconic and long-running “For Dummies” series of how-to guides published by John Wiley & Sons. “The Dummies series is dedicated to making everything easier,” said ON24 CMO Denise Persson, “and Webinars for Dummies explains key concepts with brevity and wit.” Topics include:

  • How to plan your webinar from initial concept to rehearsal and execution
  • How to create compelling webinar content
  • How to choose a reputable webinar vendor
  • How to engage your audience by creating compelling content
  • How to reinforce you message long after your event is over

Webinars for Dummies also provides critical use cases for webinars – teaching readers the appropriate time and place to employ webinar technology and how to drive ROI through cost savings and additional sales. The book explores in detail the many ways that organizations can leverage webinars to market products and services, build community, deliver HR information, provide training and enable the sales process while providing a consistent experience across multiple geographies and time zones. Webinars for Dummies even delivers useful guidelines for critiquing webinars after they’re done, stressing the value of evaluating analytics and offering tips on how best to implement “lessons learned” for future online events.

“With Webinars for Dummies, ON24 and Wiley have created another must-read for any organization,” said Persson. “From corporate training and HR to sales and marketing, webinars are a highly effective communications solution – and our new how-to guide makes webinars easy to understand and implement. ON24 is excited about sharing the benefits of webinars with a wider audience and turning ‘dummies’ into savvy webcasters.”

Webinars for Dummies follows ON24’s publication of two other books in the area of online events, Virtual Events for Dummies and Virtual Learning for Dummies. These titles have been downloaded more than 20,000 times around the world – creating the industry’s first reference library of manuals for implementing online events. The launch of Virtual Events for Dummies also earned ON24 a 2011 Marketing Innovation Award from relationship marketing agency Merkle and the Chief Marketing Officer (CMO) Council. Both Virtual Events for Dummies and Virtual Learning for Dummies are still available for download at

About ON24, Inc.

ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webinars, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 communication platform include demand generation, partner enablement, training, product launches, company town hall meetings and user conferences. More than 700 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and New York Life, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit