ON24 to Show Marketers Latest Trends and Best Practices
for Driving Webinar ROI in the New Year
SAN FRANCISCO — Jan. 13, 2015 — ON24, the global leader in webinar-based marketing solutions that drive demand generation and customer engagement, today announced “Webinar Marketing Predictions for 2015,” a live webcast scheduled for Jan. 14, 2015, at 11:00 am PT / 2:00 pm ET. In this 45-minute webinar, host Mark Bornstein, ON24 Senior Director of Content Marketing, will present emerging best practices designed to help marketers and webinar producers create webinars that will generate better leads and increase marketing ROI in 2015.
As more companies rely upon live and on-demand webinars to generate leads and drive demand, the competition for audience mindshare and attention is increasing, and the importance of measurable results has never been greater. Against this backdrop, ON24’s interactive event will highlight strategies to:
- Enhance webinar registration
- Increase audience engagement
- Deliver more compelling webinars
- Extend the life and value of webinar content
Recent primary research from ON24 shows that 87% of B2B marketers plan to increase their investment in marketing analytics in 2015. As a result, one ON24 prediction for 2015 is that tight integration between webinar platforms and marketing automation tools will be increasingly important. Marketers will find that the combination of webinar analytics and marketing analytics significantly improves lead qualification and quality.
“In 2015, marketing pros will need to work really hard in order to make their webinars stand out – so this is the year to take your webinar programs to the next level,” said Bornstein. “Competition for audiences is white-hot, and engagement and measurement are critical. This event from ON24 will show how to create even better webinars in the New Year. We’re excited to share our deep expertise in the creation and delivery of world-class webcasts that drive ROI.”
More details about Webinar Marketing Predictions for 2015
When: Wednesday, Jan. 14, 2015, at 11:00 am PT / 2:00 pm ET
Duration: One-hour webinar (45-minute presentation, followed by Q&A)
Cost: Free (registration required)
About ON24, Inc.
ON24 is the global leader in webinar marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking. Providing one-click access from any device, ON24’s award-winning solutions are integrated with leading CRM and marketing automation platforms, enabling marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises of all sizes rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.on24.com.