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Free ‘Virtual Events For Dummies’ Now Available

September 1st, 2010

ON24 Special Edition features real-world examples and best practices

SAN FRANCISCO, Calif. — September 1, 2010 — Demand for virtual events is growing so rapidly that everyone needs to know what virtual solution would be right for their company. That is the premise underlying the new “Virtual Events For Dummies,” ON24 Special Edition. “Virtual Events For Dummies” is a 44-page book that explains when a company would want a virtual event and what kind would be appropriate. It is written in the easy-to-understand and humorous style that has made the “Dummies” series so popular with readers.

“ON24 surveyed 10,000 global executives and found 87% of them are ready to go virtual. In fact, market demand for virtual events grew by 100% in 2009, and many analysts predict similar growth in 2010,” explained Denise Persson, ON24 CMO. “We decided to sponsor the book to help answer the most common questions asked by prospects and new clients.”

The author, Ryan C. Williams, makes the case for virtual events like this, “You don’t have to bring everybody together in one large conference at a remote location. They can log in from whatever computer they want, whether they’re in the office, at home, or at their favorite coffee shop while sipping a nonfat chai latte (or whatever suits their fancy). That means that somebody can attend a sales kick-off meeting and then actually get to the business of selling, instead of having to negotiate two missed connections and the wrong rental car in-between.”

The book follows the “For Dummies” format, with icons, tips and references. Chapters include “Starting Your Virtual Event,” “Understanding the Best Practices for a Virtual Event,” and “Putting Together Your Virtual Booth.”

Williams has written several books demystifying online solutions, including Expert Podcast Practices For Dummies, Google Business Solutions All-in-One For Dummies, and MySpace For Dummies.

About ON24, Inc.

The recognized global virtual events market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. The ON24 platform is a complete Software-as-a-Service (SaaS) cloud offering; no deployment resources are required. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from training, user conferences and company meetings to partner expos and trade shows. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit