Industry Leader Announces New Research Report and Webinar
Explaining Virtual Communications Adoption and Participation
SAN FRANCISCO, Calif. – December 3, 2013 – ON24, the global leader in webcasting and virtual communication solutions, today announced research data that explores the key drivers of online events, in a new report entitled “Virtual Events: Drivers of Adoption and Attendance.” The report provides a breakdown of the key findings of research conducted in September 2013 by Trendline Interactive, in conjunction with MarketingProfs and ON24.
This research study is an update to a study conducted by the same organizations in 2011. One purpose of the latest research was to investigate the evolution of industry best practices in the past two years. The new survey evaluated the experience of virtual environment users and producers, providing a comprehensive overview of the current state of virtual communications. The findings include the following data:
As part of the survey launch, ON24 will host a Virtual Events: Drivers of Adoption and Attendance webinar today at 10:00 a.m. Pacific Time / 1:00 p.m. Eastern Time. This 45-minute webinar will recap the survey data, illustrate key benefits of online events and provide actionable information for marketing professionals looking to host virtual events, including:
Morgan Stewart, CEO of Trendline Interactive, and Tom Masotto, Vice President of Product Management for ON24, will host the webinar, which will feature a survey recap, relevant examples and case studies, as well as a live Q&A. The full survey report will be available for download from the ON24 website.
“Virtual alternatives continue to grow in popularity because they enable marketers to drive ROI,” commented Denise Persson, ON24 CMO. “And the results from our latest survey with Trendline Interactive and MarketingProfs bear this out – the data tells us that virtual communications are desirable for marketers and audiences because they’re convenient; they can reach large, distributed audiences with ease; and they allow delivery of highly tailored content in a cost-effective manner that end users enjoy.”
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