SAN FRANCISCO, Calif.— June 24, 2014 — ON24, the global leader in webinars and virtual communication solutions, today announced an upcoming virtual event, “The Webinar Marketing Revolution: Demand Better Results from Your Webinar Programs.” Scheduled for Thursday, June 26, 2014, at 10:00 a.m. Pacific Time, this free half-day event will be hosted by senior webcasting experts from ON24 and is designed to help producers transform their webinars into powerful marketing tools that will drive demand; directly engage customers and prospects; and increase the value of new business leads to drive sales results.
Researchers agree that webinars are one of the most “revolutionary” marketing and sales solutions available. A survey by MarketingSherpa indicates that webinars rank highest in terms of marketing effectiveness – and ON24 has been central to driving the transformation of webinars from marketing “show-and-tell” events into powerful and interactive experiences that engage prospects and drive the buying cycle.
During the virtual event, the audience will learn about a variety of results-building webinar strategies from ON24 experts:
- Lars Christensen, VP, Marketing – will show how to increase webinar registration and attendance, providing guidance on when to start the webinar promotion cycle, the most effective promotion vehicles and days and times to host webinars to achieve maximum attendance
- Mark Bornstein, Senior Director of Content Marketing – will provide guidance on how to use a number of tools and techniques to optimize webinars for direct audience engagement, creating a “direct conversation” that results in better-informed prospects and higher-quality leads
- Tom Masotto, VP, Product Marketing – will present best practices for using webinars to improve both the quantity and quality of leads, including using webinars to influence the buying cycle; incorporating webinar analytics into the lead qualification process; and techniques to integrate webinars with marketing automation and CRM systems
- Mark Szelenyi, VP, Webcasting Product Management – will show how to maximize webinar ROI after the live event ends by illustrating how to publish and reuse webinar content to increase reach and access new audiences via cross-promotion, social media, rebroadcasting and syndication
Join the ON24 Webinar Marketing Revolution and learn how to turn webinars into compelling events that deliver highly qualified leads, increasing marketing program ROI.
About ON24, Inc.
ON24 is the global leader in cloud-based solutions for webcasting and virtual communications. ON24 offers a broad and innovative product portfolio accessible from any device and supported by industry-leading reporting and analytics. More than 1,000 organizations, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, Rosetta Stone, and SAP, rely on ON24. Applications for the ON24 platform include demand generation, customer engagement, talent development and town hall meetings. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://on24.staging.wpengine.com.