Recipients include AstraZeneca, IBM, Iron Mountain and SuccessFactors
SAN FRANCISCO, Calif. — April 1, 2014 — The Content Marketing Institute (CMI) and ON24, the global market share leader in webinars and virtual communications, announced today the recipients of the annual ON24 Virtual Communication Excellence Awards.
“This is our fifth year to honor the most noteworthy ON24 Platform 10 webinars and virtual environments,” explained ON24 CEO Sharat Sharan. “Our clients have recognized that virtual communication is a key to marketing and communications success in today’s global economy. The award winners are organizations that define best practices for the industry.”
The judging, conducted virtually, was led by Clare McDermott, editor of Chief Content Officer Magazine. Nominee evaluations were based on marketing performance, ROI, branding impact and achievement of business objectives, as well as overall quality. “As we reviewed submissions, we sought out those nominees that took risks with new tactics, as well as those that truly demonstrated their programs added value,” McDermott explained.
Seven Virtual Communication Excellence Awards are being given for 2013. The winners are:
• Marketing Performance
• Program ROI
• Best in Demand Generation
• Audience Engagement
• Best in Content Marketing
• Corporate Communications
Eligible events were webcasts and virtual environments completed during the 2013 calendar year and hosted through the ON24 platform. McDermott said, “The entries this year reflected an increased focus on metrics, a clear sign organizations are becoming more sophisticated year-over-year in how they use these virtual tools. I was also impressed to see how a tactic like the webcast—which has been around for many years—is still evolving and improving in the hands of capable marketers.”
“The winners illustrate the rich capabilities of virtual communication, setting ever-higher standards for results and impact with their virtual environments and webinars,” Sharan added. “We appreciate the interest that has been shown in the awards program, and we thank everyone who sent in a nomination.”
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