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Business Advice from Leonardo da Vinci: IBM Webcast

September 11, 2012

SAN FRANCISCO, Calif. – September 11, 2012 – Great businesses, like great artists, know how to appeal to the instincts of their audience. Leonardo da Vinci’s principles, from “curiosita” to “arte/scienza,” can be applied to running a successful business and mapped to customer experience.

Webcast featured speaker Bill Noakes, the founder and managing partner of consulting firm NoakesGroup, will offer examples of successful companies that embody each da Vinci principle. Attendees will learn a unique and powerful new approach to understanding their markets and exciting their customers.

The webinar is scheduled for October 2, 2012, at 9:00 a.m. Pacific Daylight Time. To register, visit

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