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BtoB Magazine Selects ON24 Virtual Show Platform

June 17th, 2009

Lead Management Virtual Conference to Feature New Marketing Technologies

SAN FRANCISCO, CA – June 17, 2009 – ON24, Inc., the global leader in webcasting and virtual event solutions, announced today that the company has collaborated with leading marketing publication BtoB to offer “Leading Edge: Demand Generation in the Digital Age,” the first virtual show for top b-to-b marketers.

The free online event, scheduled for June 23, will feature keynote addresses by social media and lead generation experts from LinkedIn and Cisco, breakout sessions, a vendor exhibit hall and real-time networking with other b-to-b marketing professionals using ON24 Virtual Show professional networking tools. Attendees will also be posting status updates to Twitter using the tag “#b2bedge.”

With the pressure for marketing accountability stronger than ever, lead generation is increasingly the focus of a savvy marketer’s campaigns. “B-to-b marketers are also increasingly adopting virtual technologies,” added BtoB VP/Publisher Bob Felsenthal. “Our Leading Edge virtual conference will provide valuable content but will also offer a compelling virtual experience, allowing marketing professionals who are already investigating these technologies to experience them first-hand.”

Felsenthal explained that BtoB has worked with ON24 for many years and values the unique integration of ON24’s traditional webcasting solution with its new virtual show. “We know that virtual events are a great way to augment physical events in order to communicate with our audiences more frequently,” Felsenthal said.

The keynote to be presented by Patrick Crane, LinkedIn Vice President of Marketing, will explore social communities; social media and lead gen; and the future of b-to-b marketing. The second keynote, “Lead Generation, the Cisco Way,” will be presented by Cisco Vice President of Field Marketing Jere King and will focus on effective lead management technologies and tactics. Breakout session topics include:

The future of virtual shows Implementing marketing automation best practices Developing content that fulfills the promise of marketing automation

Registration information is available at The virtual show will begin at 11:30 am EDT.

About BtoB

BtoB, the magazine for marketing strategists, is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research, and analysis senior marketers need to develop a winning integrated marketing strategy.

About ON24 Virtual Show

ON24 Virtual Show is a flexible communications and demand generation solution that provides a virtual venue for events such as trade shows, partner pavilions, conferences and training summits. With its professional networking capabilities, ON24 Virtual Show makes virtual events more engaging and interactive. Without ever leaving their desks, participants can learn from video presentations, interact with exhibitors and communicate with peers using professional networking tools. In addition, with its complete registration system and ability to track attendee activity, ON24 Virtual Show delivers robust reporting analytics.

About ON24, Inc.

ON24, Inc. is the global leader in webcasting and virtual events. ON24 provides a full range of innovative solutions for applications such as demand generation, corporate communications and training and continuing education. More than 700 organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including IBM, Cisco, United Business Media, Credit Suisse, GE Healthcare, Hewlett-Packard, Motorola and the National Science Foundation. ON24 is headquartered in San Francisco, with offices in New York, London and Singapore.