ON24 Next-Generation Webcasting Features Enable Service Offering Expansion
SAN FRANCISCO, Calif. – March 30, 2011 – ON24, the global leader in webcasting and virtual event solutions, announced today that it has been selected to provide a range of webcasting solutions for the Bestofmedia Group, including Tom’s Hardware, Tom’s Guide and the soon to be launched Tom’s IT Pro. ON24’s new Webcasting Platform 10 will enable Bestofmedia to expand existing revenue opportunities by offering webcasts as part of an integrated offering.
Bestofmedia will leverage ON24’s scalable and reliable next-generation webcasting platform to introduce webcasting programs in the publisher’s key verticals, including the cloud, virtualization, security, networking, servers, storage and other key IT solutions.
“Our customers expect us to offer high-quality programs that build a deeper digital relationship with our audience,” said Felicia Aronov, Group Vice President of Sales for Bestofmedia Group. “ON24’s full suite of webcasting solutions will further enhance our offerings by incorporating live and on-demand webcasts that will address our customers’ marketing objectives. Our audience will gain access to fresh content and interaction with technology experts that will enhance their ability to do their jobs.”
“A majority of B2B publishers partner with us, due to our superior webcasting platform and professional services team,” said Denise Persson, ON24 CMO. “We are pleased that Bestofmedia Group has selected us as their preferred webcasting solutions provider, as this—along with our new Webcasting Platform 10—further demonstrates our leadership position.”
ON24 will provide Bestofmedia with a range of solutions to plan, schedule and deliver live and on-demand webcasts. Key features include:
- Customization and Branding: The ability to flexibly reinforce corporate identity with easily branded and customized event lobbies, registration pages and event consoles.
- Event Promotion: Automated custom HTML and text emails for promoting webcasts, including notification, confirmation, reminder and thank you messages.
AIM Marketing provided business development support for this new venture. “The strengths of these two organizations complement each other. Tom’s Hardware has provided IT decision makers with valuable content for 12 years. The partnership with ON24 will allow Bestofmedia to expand its content offering and deliver a powerful digital experience to audiences on Tom’s Hardware and its other websites,” said Angelo Mandarano, principal at AIM Marketing.
About Bestofmedia Group
Bestofmedia Group (www.bestofmedia.com) is one of the top three online technology media publishing companies in the world with over 38 million visitors a month. The network includes Tom’s Hardware, Tom’s Guide, Tom’s Games and other leading web destinations. Bestofmedia Group provides real-time technology product reviews, forums, news, technical support, and information for very large numbers of IT professionals, technology decision makers, business executives, consumers, corporate buyers, industry analysts, tech enthusiasts and purchasing influencers. To reach Bestofmedia for a customized program, please contact: webevents@Bestofmedia.com.
About ON24, Inc.
The recognized global market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. The ON24 platform is a complete Software-as-a-Service (SaaS) cloud offering; no deployment resources or audience downloads are required. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from partner expos, user conferences and trade shows to training and company town hall meetings. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit www.ON24.com.