AutoWeek Announces Virtual Green Car Show
Inaugural Virtual Car Show Features Latest Green Car Technologies
DETROIT, Mich., & SAN FRANCISCO, Calif.—September 16, 2010 –AutoWeek is hosting its first virtual auto show, the AutoWeek Virtual Green Car Show, in partnership with ON24, the global leader in webcasting and virtual events. The live event is scheduled for September 22, 2010.
The Virtual Green Car Show will provide consumers with information on earth-friendly transportation and technology. Show content will also be available digitally through the end of December.
“Through the latest state-of-the art digital technology, the AutoWeek Virtual Green Car Show will provide manufacturer-to-consumer interaction to the hottest segment of society—the green culture,” said Dutch Mandel, associate publisher and editorial director of AutoWeek.
“This is just another extension of AutoWeek’s authoritative voice and reach to hungry consumers enthusiastic about cars, particularly technology,” said KC Crain, AutoWeek vice president and publisher. “We are continually striving to provide content that is accessible, entertaining and informational–whether through print, online or events. We deliver the latest and greatest information from an exciting and ever-changing industry.”
A highlight of the green car show will be exhibits in a digital exhibit hall; they will feature the latest on green power systems and new hybrid and electric vehicles, fuel cells and diesels. The show will also provide attendees with access to experts for Q&A and opportunities to network with other green consumers.
“An industry first, the Virtual Green Car Show is an example of innovative consumer marketing,” said ON24 CMO Denise Persson. “It also illustrates the growing popularity of virtual events. Thousands of consumers have registered for this first-of-its-kind virtual show, and reach will be further extended with on-demand availability of this truly valuable content.”
Persson said that a virtual event is the perfect solution for a green auto show; unlike a physical auto show, there are no shipping fees for vehicles and collateral materials and no transportation or lodging costs. She added that the typical virtual event, with 2,300 participants, reduces carbon emissions by some 3,300 tons; an estimated 17,000 trees would be needed to have a similar effect.
“Our event brings the next dimension to an auto show experience, and I’m excited to be part of this innovation,” Mandel said. “More people can touch our car world with low impact to the environment. The passion for green and technological capabilities have converged. Green means go—to consumers, to companies and to our future.”
AutoWeek is America’s timeliest source of consumer car news, information and insight. AW delivers information as a fortnightly automotive-enthusiast publication, via the Internet, over the radio and video airwaves and through social media. It is owned by Crain Communications Inc. AutoWeek is essential to those pursuing automotive passion and remains a must-read for those who live the automotive lifestyle. AW gives readers, viewers and listeners information more often to satisfy their car fix before the other guys even start their engines.
About ON24, Inc.
The recognized global virtual events market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. The ON24 platform is a complete Software-as-a-Service (SaaS) cloud offering; no deployment resources are required. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from training, user conferences and company meetings to partner expos and trade shows. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit www.ON24.com.