What does engagement level measure?

Engagement level measures the depth and frequency of attendee interactions with ON24 webinars, content hubs, and related assets.

How is engagement level calculated?

It combines weighted participation metrics—like viewing time, poll responses, Q&A, downloads, and link clicks—to generate a composite engagement score.

Can engagement level data be integrated with my CRM or MAP?

Yes. Engagement level metrics can sync with CRMs like Salesforce or MAPs such as Marketo and Eloqua for lead scoring and pipeline automation.

What’s considered a strong engagement score?

While it varies by industry, ON24’s 2025 benchmark report indicates that scores above 5.0 typically correlate with higher conversion likelihood.

How can I improve engagement levels in webinars?

Incorporate interactive tools—like polls, chat, surveys, and CTAs—and deliver relevant, personalized content throughout your events.

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Glossary Category: Reporting

Engagement level

A metric indicating how engaged a prospect is with content hosted on the ON24 Platform.

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Content views

A metric for the ON24 Platform’s Content hub capability. Displays the number of times a type of content — videos, webinars, PDFs, podcasts and URLs — is viewed by a visitor.

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Glossary Category: Reporting

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