Social sharing URL

What Is Social Sharing URL?

A social sharing URL is a customizable link within the ON24 Intelligent Engagement Platform that allows event organizers to add a description (abstract text) and thumbnail image when attendees share an event on social media. By enriching the shared link with contextual information and visuals, ON24 users can ensure that posts appear professional, compelling, and consistent across platforms.

Unlike plain URLs, social sharing URLs enhance how a webinar or digital experience appears on platforms like LinkedIn, Facebook, or X (Twitter). This helps attract attention, improves organic reach, and strengthens brand positioning. Social sharing URLs appear alongside other engagement tools described on the ON24 webinar capabilities page.

Why It Matters

When attendees share a webinar without enhanced metadata, the resulting link may appear with no image, incomplete text, or default information that fails to communicate event value. Social sharing URLs solve this by allowing ON24 users to control how the event appears on social media.

This improves click-through rates, enhances credibility, and supports event promotion through attendee networks. It is particularly useful for high-visibility events—such as product announcements, conferences, and thought leadership sessions—where social impressions can drive significant additional registration volume.

For marketers, this capability aligns with broader engagement and content distribution strategies outlined on the Propel Your Pipeline page. Social sharing URLs extend the event’s reach beyond email and paid channels by leveraging attendee advocacy.

How It’s Used

• Adding Thumbnail Images And Descriptions: Teams upload an image and write a short abstract that will appear automatically when an attendee shares the event link on social media.
• Improving Organic Promotion: A well-designed social sharing URL increases the likelihood of engagement when attendees post about webinars. This helps amplify reach among professional networks.
• Supporting Event Branding: Custom images and descriptions ensure the event looks polished and consistent with the organization’s visual and messaging standards.
• Boosting Awareness For Recurring Webinars: For series-based events, social sharing URLs encourage attendees to spread the word about upcoming sessions. Example programs can be explored on the Upcoming Webinars page.
• Enhancing Always-On Content: Events tied to ongoing content hubs or digital experiences benefit from strong social previews that attract new audiences and maintain visibility across channels.

Key Benefits

• Improved Social Appearance: Custom text and images create visually appealing posts.
• Higher Click-Through Rates: Engaging previews encourage more traffic to event pages.
• Consistent Branding: Ensures events look polished and professional when shared.
• Extended Reach: Attendee-driven promotion expands audience acquisition.
• Better Engagement: Enhanced visuals and messaging draw more registrants.

Frequently Asked Questions

1. What Is A Social Sharing URL In ON24?
   • It is a customizable link that allows users to add images and descriptive text for better presentation on social platforms.
2. Why Are Social Sharing URLs Important?
   • They improve how shared webinar links appear online, increasing visibility and engagement.
3. Which Elements Can Be Customized?
   • Users can add an image thumbnail and a short abstract or description to enhance the link preview.
4. Do Social Sharing URLs Drive More Registrations?
   • Often yes—enhanced social previews typically receive more clicks, leading to increased registrations.

Editorial & Methodology Notice

This article adheres to ON24’s editorial and data integrity standards, referencing only verified ON24 benchmark sources and official platform documentation. Updated: November 2025