Discover how B2B marketers are adapting to AI — and preparing for the future — in our State of AI report. 🙌 Read now

Get started
Get started

Related content

An Engagement Tool in the ON24 Platform’s webinar capability that enables attendees to access content related to a webinar or virtual conference.

Overview

  • Contextual Resources

    Gives attendees immediate access to relevant materials.

  • Enhanced Experience

    Supports deeper learning and content exploration.

  • Engagement Driver

    Encourages interaction and post-event follow-through.

Summarize this page with:

What Is Related Content?

Related Content is an engagement tool within the ON24 Intelligent Engagement Platform that allows attendees to quickly access supplementary resources during a webinar or virtual conference. This tool helps presenters and event organizers curate links, documents, videos, or assets that add context or extend the value of session content.

Whether promoting product documentation, case studies, follow-up webinars, or downloadable learning materials, the Related Content tool centralizes everything in one place inside the webinar console. It plays a key role in helping attendees navigate learning paths more effectively and discover content aligned to their interests.

Why It Matters

Digital events are far more effective when attendees can explore supporting information in real time. Related Content enhances audience engagement by offering targeted assets that help reinforce key concepts, provide follow-up actions, or guide attendees to deeper resources.

This tool is especially valuable for marketing, product education, and customer enablement programs. It gives organizations a structured way to guide attendees through logical next steps—such as registering for another event or accessing a curated hub of materials. You can explore how ON24 supports content-driven journeys by reviewing the content strategy examples on the Propel Your Pipeline page.

Related Content also contributes to first-party engagement insights. When attendees interact with these resources, their behavior becomes part of a broader engagement profile that informs personalization and qualification strategies. As part of ON24 webinar capabilities, this tool works alongside interactive features described on the ON24 webinar capabilities page.

How It’s Used

  • Providing Supporting Documentation: Webinars often include downloadable assets—such as white papers, product sheets, or guides—that attendees can access instantly to deepen their understanding.
  • Driving Cross-Program Engagement: By linking to relevant webinars or digital experiences, marketers can route attendees to upcoming sessions found on the Upcoming Webinars page.
  • Enhancing Product Education: Product marketing or customer enablement teams use Related Content to direct attendees toward training materials, feature overviews, or demo recordings housed within their ON24 content ecosystem.
  • Nurturing Post-Event Engagement: Related Content helps extend audience engagement beyond the live session by promoting on-demand content or encouraging visitors to explore additional assets on the ON24 Platform page.
  • Supporting Multi-Step Learning Programs: Organizations running structured learning paths or continuing education programs can use Related Content to deliver next-step materials, exercises, or reference documentation.

Key Benefits

  • Increased Engagement: Encourages attendees to interact with important assets.
  • Improved Learning Experience: Provides deeper context and supports knowledge retention.
  • Enhanced Content Discoverability: Makes it easier for attendees to find the right information.
  • Stronger Conversion Paths: Guides audiences toward relevant CTAs and next actions.
  • Better Data Collection: Tracks which resources resonate with each attendee.

Frequently Asked Questions

  1. What Is Related Content In The ON24 Platform?
    • It is an engagement tool that allows webinar attendees to access additional resources related to the session.
  2. How Does Related Content Improve Engagement?
    • It gives attendees timely access to supporting documents, links, and assets that deepen their understanding and encourage further exploration.
  3. Can Related Content Promote Other Webinars Or Experiences?
    • Yes. It is commonly used to direct attendees to related sessions, event hubs, or on-demand experiences.
  4. Does Interaction With Related Content Provide Insight?
    • Absolutely. Click activity contributes to first-party engagement data that helps shape future personalization and follow-up.

Editorial & Methodology Notice

This article adheres to ON24’s editorial and data integrity standards, referencing only verified ON24 benchmark sources and official platform documentation. Updated: November 2025