Refer colleague

What Is Refer Colleague?

Refer Colleague is an engagement tool within the ON24 Intelligent Engagement Platform that allows attendees to recommend or share a webinar or virtual event with colleagues. This feature provides a streamlined way for participants to pass along event details—such as topic, speakers, and registration links—directly from the event console.

Refer Colleague is frequently used in programs where collaboration, team learning, or group participation is valuable. It operates as a simple yet powerful mechanism for expanding audience reach without requiring additional promotional effort from marketing teams.

Why It Matters

Word-of-mouth is one of the most effective forms of digital promotion. When attendees believe a colleague would benefit from a webinar, Refer Colleague makes sharing both easy and instantaneous. This increases overall registration volume and deepens the value of ON24 webinar programs.

For organizations focused on driving growth through digital experiences, Refer Colleague helps multiply the impact of promotional efforts. It leverages attendee enthusiasm and improves engagement across teams and departments. To understand the role of engagement tools in webinar performance, explore the interactive features described on the ON24 webinar capabilities page.

Refer Colleague also contributes to better first-party data collection. When colleagues join based on peer referral, their engagement behaviors feed directly into marketing and sales workflows, helping teams identify broader buying groups or areas of interest.

How It’s Used

• Peer-To-Peer Sharing: Attendees use the Refer Colleague tool during webinars to share event details with teammates, coworkers, or decision-makers.
• Promoting Series Or Recurring Events: When part of a larger recurring webinar program, Refer Colleague helps expand the audience across multiple sessions. To explore examples of recurring digital events, visit the Upcoming Webinars page.
• Increasing Training And Education Participation: In programs such as customer education, partner enablement, or certification training, Refer Colleague encourages learners to invite peers who may also need the information.
• Supporting Account-Based Programs: Teams running account-based marketing campaigns benefit from this tool because it naturally facilitates sharing within buying groups across organizations.
• Enhancing Registration And Attendance: Refer Colleague can significantly improve attendance by tapping into professional networks. These organic referrals often lead to higher-quality engagement.

Key Benefits

• Expanded Audience Reach: Helps attract new attendees through personal recommendations.
• Higher Engagement: Encourages group learning and cross-team participation.
• Better Program Awareness: Increases visibility for ongoing webinar series and key events.
• Improved Data Quality: Adds new contacts and behaviors to first-party engagement profiles.
• Low-Effort Promotion: Delivers additional reach without added marketing resources.

Frequently Asked Questions

1. What Is Refer Colleague In The ON24 Platform?
   • It is an engagement tool that enables attendees to share a webinar or event with colleagues directly from the event console.
2. How Does Refer Colleague Increase Attendance?
   • It encourages peer-to-peer referrals, which often result in additional registrations and higher-quality participation.
3. Is Refer Colleague Used During Live Events Only?
   • It can be used during live, simu-live, or on-demand programs wherever the engagement tool is available.
4. Does Refer Colleague Support Marketing Programs?
   • Yes. It helps amplify demand-generation efforts and extend reach across teams and buying groups.

Editorial & Methodology Notice

This article adheres to ON24’s editorial and data integrity standards, referencing only verified ON24 benchmark sources and official platform documentation. Updated: November 2025