Overview
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Event Leader
Presenters guide attendees through webinar content and discussions.
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Platform Role
ON24 designates presenters with special permissions to deliver and manage live sessions.
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Engagement Driver
Strong presenters shape audience interaction and event quality.
What Is A Presenter?
A presenter is the primary individual responsible for delivering information, guiding the audience, and engaging participants during a live or on-demand digital event. Within the ON24 Intelligent Engagement Platform, “Presenter” is also a designated role that provides access to presenter tools, engagement controls, and production features inside the webinar console.
Presenters influence the learning experience, the tone of the event, and the level of engagement from attendees. They use ON24 tools such as Q&A, polls, surveys, resource lists, and multimedia elements to create interactive and informative sessions. For an overview of ON24’s webinar capabilities, visit the ON24 Webinars Page.
Why It Matters
Presenters play a crucial role in shaping the success of a digital experience. Their ability to communicate clearly, provide valuable insights, and encourage audience participation directly impacts engagement. Strong presenters help generate questions, drive poll participation, increase content consumption, and support attendees throughout the session.
Additionally, digital events rely on presenters to guide attendees through interactive elements while staying aligned with the overall event objectives. ON24’s platform tools make it easy for presenters to manage their content, respond to audience interactions, and collaborate with co-presenters or moderators. To explore how ON24 supports engagement-rich experiences, visit the ON24 Platform.
How It’s Used
- Delivering Webinar Content: Presenters lead the core session, sharing insights, slides, and demonstrations. Whether hosting live or recording for on-demand audiences, they shape the narrative and flow of the experience.
- Using Engagement Tools: During events, presenters can trigger polls, review Q&A submissions, launch surveys, and share resources. These tools help them tailor the session and maintain momentum. To see how content and engagement fit into broader pipelines, visit https://www.on24.com/resources/propel-your-pipeline/.
- Collaborating With Co-Presenters: Some events involve multiple presenters or a panel. ON24 enables seamless communication and coordination behind the scenes through its Presenter Console.
- Supporting Moderation: Presenters often work alongside moderators who help manage audience engagement, filter questions, and keep time. This ensures a smooth event experience, especially for high-attendance sessions.
- Driving Next Steps: Presenters may encourage attendees to explore related content, register for additional webinars, or view resources in content hubs. Examples of upcoming interactive events can be found at https://www.on24.com/resources/upcoming-webinars/.
Key Benefits
- Clear Communication: Ensures attendees understand key ideas, product value, and the purpose of the event.
- Improved Engagement: Skilled presenters foster participation through questions, polls, and interactive moments.
- Consistent Experience: Maintains structure and flow throughout the digital event.
- Audience Trust: High-quality presentations help build credibility and strengthen brand perception.
- Content Flexibility: Presenters can adapt to audience feedback in real time, improving relevance.
Frequently Asked Questions
- What Is A Presenter In The ON24 Platform?
- A presenter is a designated role with permissions to lead content delivery, manage engagement tools, and communicate with attendees during a webinar.
- What Responsibilities Does A Presenter Have?
- Presenters deliver the event content, engage the audience, use platform tools, and collaborate with moderators or co-presenters.
- Can Multiple Presenters Lead A Webinar?
- Yes. ON24 allows multiple presenters to share responsibilities, coordinate behind the scenes, and manage different sections of the event.
- How Do Presenters Engage With The Audience?
- They use tools such as Q&A, polls, surveys, and downloadable resources to encourage participation and interaction.
Editorial & Methodology Notice
This article adheres to ON24’s editorial and data integrity standards, referencing only verified ON24 benchmark sources and official platform documentation. Updated: November 2025