Integrations

What Are Integrations?

In the context of the ON24 Intelligent Engagement Platform, integrations refer to the connection of ON24 with external systems such as marketing automation platforms, customer relationship management (CRM) tools, and analytics applications.

Through ON24 Integrations, data from webinars, virtual events, and content hubs seamlessly flows into other key systems. This includes first-party engagement metrics, attendee behavior, and conversion data — empowering marketing and sales teams to act faster and with more precision.

By connecting your digital engagement ecosystem, ON24 enables a data-driven approach to content performance, lead scoring, and customer journey optimization.

Why Integrations Matter

• Unified data: Centralizes webinar and content engagement metrics into your existing tech stack.
  
• Lead nurturing: Enriches CRM profiles with behavioral insights to support sales follow-up.
• Attribution clarity: Demonstrates how webinars contribute to pipeline and revenue generation.

How ON24 Integrations Work

Integrations are designed to automate the exchange of audience and engagement data between ON24 and your marketing technology ecosystem. Common integrations include:

• CRM Systems: Platforms like Salesforce receive detailed engagement profiles to help sales teams prioritize outreach based on audience activity. 
• Marketing Automation Platforms: Tools such as Marketo, Eloqua, HubSpot, and Pardot synchronize engagement scores, webinar attendance, and registration data for nurturing campaigns. 
• Analytics Tools: Google Analytics and Adobe Analytics collect data on user interactions to measure conversion and optimize campaign performance. 
• Event Management Systems: Coordinate virtual and hybrid experiences with real-time engagement tracking. 

By integrating ON24 with these systems, B2B marketers gain a 360-degree view of customer engagement, allowing teams to move from reactive reporting to proactive campaign strategy.

Key Benefits

• Automated data synchronization: Eliminate manual imports or exports between systems. 
• Real-time insights: Access up-to-date engagement and attendance data. 
• Improved lead quality: Combine behavioral data with CRM intelligence to identify sales-ready prospects. 
• Faster reporting: Streamline analytics and attribution tracking across channels. 
• Enhanced personalization: Use first-party webinar engagement data to deliver tailored follow-ups. 
• Marketing and sales alignment: Connect departments with shared visibility into audience behaviors. 

Learn how ON24 helps teams propel their pipeline through integrated digital engagement solutions.

Frequently Asked Questions

1. What systems can ON24 integrate with?
   
   • ON24 integrates with leading CRMs (like Salesforce), marketing automation platforms (such as Marketo, HubSpot, Eloqua, and Pardot), analytics tools, and data warehouses.
2. Is integration setup complicated?
   
   • No. ON24 offers native integrations and step-by-step documentation to simplify connection setup. Many customers activate integrations within hours.
3. What kind of data is transferred?
   
   • Engagement data such as registration details, attendance time, Q&A participation, poll responses, and content interactions are securely shared across connected systems.
4. Can ON24 integrations help personalize marketing?
   
   • Yes. By syncing first-party webinar engagement data, marketers can create targeted campaigns and deliver more relevant content experiences.
5. How secure are ON24 integrations?
   
   • ON24 uses enterprise-grade data encryption and complies with global standards like GDPR and SOC 2 Type II to ensure secure data transfers.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, integration documentation, and platform specifications aligned with EEAT standards.
Updated: October 2025