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What Is the Image Engagement Tool?

The Image Engagement Tool in the ON24 Intelligent Engagement Platform allows webinar hosts and producers to display static or dynamic visuals directly within the Audience Console.

These visuals — such as logos, speaker headshots, infographics, or sponsor graphics — help deliver a more polished, professional look for your digital experience. Whether used to highlight a presenter, promote a campaign, or visually reinforce a topic, the Image tool adds depth and brand consistency to your presentation.

Integrated seamlessly into the ON24 webinar experience, the Image tool gives hosts control over file placement, size, and visibility, ensuring every asset contributes to a cohesive visual identity.

Why the Image Tool Matters

• Brand reinforcement: Display logos, backgrounds, and imagery that align with corporate design standards.
  
• Audience engagement: Visual content improves recall and attention during webinars.
  
• Sponsorship opportunities: Include partner or co-branded images to support monetization.
• Accessibility: Create visually engaging layouts that complement spoken or written content.
  

How the Image Tool Is Used

Marketers and producers can use the Image tool in several ways to enhance the webinar console:

• Add presenter photos: Introduce speakers visually to improve recognition and credibility.

• Promote related assets: Display banners linking to reports or campaigns such as Propel Your Pipeline.

• Customize event branding: Use corporate logos, hero graphics, or color-themed imagery that align with your company identity.

• Highlight sponsors: Incorporate sponsored visuals for industry events or multi-partner webinars.

• Create visual balance: Use images to fill unused console space or provide context to key topics.

Because ON24’s console builder supports drag-and-drop customization, users can quickly position images anywhere within the event layout — creating a professional and visually appealing experience for attendees.

Key Benefits

• Visual consistency: Maintain cohesive branding across all webinars and digital events.

• Higher engagement: Visual elements help audiences focus and retain information.

• Increased flexibility: Add or change images pre-event or during simulive broadcasts.

• Enhanced professionalism: Create a broadcast-quality experience for any event type.

• Supports brand storytelling: Reinforce marketing messages through visual cues.
  

The Image Engagement Tool is a small but powerful feature in the ON24 Platform, helping marketers and producers elevate design and engagement quality simultaneously.

Frequently Asked Questions

1. Where can I find the Image Engagement Tool in ON24?
   
   • You can add the Image tool within the ON24 Console Builder under the Engagement Tools menu.
2. What types of image files can I upload?
   
   • The tool supports standard image formats, including JPG, PNG, and GIF. For best performance, images should be optimized for web display.
3. Can I use images for sponsors or partners?
   
   • Yes. Many ON24 users include sponsor logos or co-branded images as part of their event layout or promotional panels.
4. Can images link to external URLs or CTAs?
   
   • Yes. You can associate hyperlinks with your image, directing audiences to resources, registration forms, or related assets.
5. Does ON24 support animated or rotating images?
   
   • Animated GIFs can be used, but complex motion is discouraged to preserve focus and performance.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform documentation, and digital engagement best practices aligned with EEAT standards.
Updated: October 2025