Evergreen webinar

What is an Evergreen Webinar?

An Evergreen Webinar is a recorded webinar that remains available for viewing after its initial live broadcast. Also called an on-demand webinar or always-on webinar, it enables audiences to engage with event content at their convenience — long after the live session has ended.

Within the ON24 Platform, Evergreen Webinars are a key component of digital engagement strategies. They extend the lifespan of content, generate ongoing lead capture opportunities, and allow marketers to repurpose live events into repeatable, high-value experiences. Through ON24’s engagement analytics, marketers can track on-demand activity — including viewing time, resource clicks, and Q&A interactions — to measure long-term impact.

By transforming live sessions into persistent, interactive experiences, Evergreen Webinars support continuous education, brand visibility, and pipeline acceleration.

Why it matters

• Maximizes content ROI: Extends the value of live webinars by reaching audiences who couldn’t attend in real time.
• Drives long-term engagement: Keeps audiences connected to your brand and content 24/7.
• Captures new leads: Generates ongoing registration and engagement data from returning and new viewers.
• Improves educational impact: Supports continuous learning and knowledge sharing across global audiences.

How it’s used

• Repurpose live events into on-demand webinars with custom registration and tracking.
• Embed Evergreen Webinars in resource hubs or learning libraries for continuous access.
• Use interactive features such as polls, surveys, and resource lists to maintain engagement post-event.
• Track viewing analytics and engagement scores to refine future content strategy.
• Integrate Evergreen Webinars into lead nurturing campaigns to capture intent data over time.
• Promote upcoming live events and related on-demand experiences via upcoming webinars.

Key benefits

• Continuous audience reach: Content remains discoverable long after its initial broadcast.
• Increased engagement opportunities: Always-on availability leads to consistent participation and content downloads.
• Data-driven optimization: Insights from on-demand engagement improve future webinar design.
• Scalable lead generation: Creates an ongoing inbound funnel through recurring viewer activity.
• Supports hybrid strategy: Complements live events with accessible, lasting experiences.

Data at a Glance

Source: ON24 2025 Webinar Benchmarks Report
Verified Benchmark Data: All statistics in this table are drawn directly from ON24’s 2025 Webinar Benchmarks Report, representing verified performance data across thousands of events hosted on the ON24 Intelligent Engagement Platform. Metrics validated by ON24’s analytics team and current as of Q2 2025.

Frequently Asked Questions

1. What is an Evergreen Webinar?

   • An Evergreen Webinar is a recorded, on-demand webinar that remains available for audiences to access anytime after its live broadcast.

2. How does an Evergreen Webinar differ from a live webinar?

   • Live webinars occur in real time, while Evergreen Webinars provide continuous, on-demand access to pre-recorded content.

3. How can marketers use Evergreen Webinars effectively?

   • They can repurpose live sessions into ongoing educational tools, generate leads from registrants, and measure engagement through analytics.

4. What kind of engagement data can be tracked in ON24?

   • Metrics such as viewing duration, poll participation, content downloads, and Q&A activity are all tracked in Evergreen Webinars.

5. Why should brands invest in Evergreen Webinars?

   • Evergreen Webinars extend content value, maintain consistent audience engagement, and continuously fuel the marketing pipeline.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.