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Content views

A metric for the ON24 Platform’s Content hub capability. Displays the number of times a type of content — videos, webinars, PDFs, podcasts and URLs — is viewed by a visitor.

Overview

  • Content Views

    Content Views measure how often audiences engage with webinars, videos, and digital assets in ON24 Content Hubs.

  • Engagement metric

    This engagement metric helps marketers understand what topics and formats drive audience attention.

  • Tracking Content Views

    Tracking Content Views allows teams to propel their pipeline by optimizing campaigns based on performance data.

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What Are Content Views?

Content Views represent the total number of times a piece of digital content—such as a video, webinar, e-book, podcast, or document—is accessed by users within the ON24 Intelligent Engagement Platform.

This metric is foundational to ON24’s Content Hub capability, which organizes all digital assets in a single, branded environment. Each view provides valuable behavioral data, helping marketers measure interest levels and engagement across different audience segments.

By tracking Content Views across assets, marketers gain insight into which topics perform best, which assets influence conversion, and how audiences consume content throughout the buyer’s journey.

Why It Matters

  • Data-driven optimization: Identify high-performing content and replicate its success.
  • Audience insight: Understand what subjects and formats attract the most engagement.
  • ROI measurement: Tie content performance directly to pipeline outcomes and marketing goals.

How It’s Used

B2B marketers and demand generation teams use Content Views to improve engagement strategies and optimize resource allocation. Common use cases include:

  • Webinar performance tracking: Evaluate view counts across live and on-demand sessions. 
  • Content hub analysis: Measure which assets in a content library receive the most interaction. 
  • Campaign optimization: Identify which topics drive engagement for different personas or industries. 
  • SEO and discoverability: Improve visibility by understanding how audiences find and engage with your digital assets. 
  • Pipeline influence tracking: Link Content View metrics to lead scoring models and sales follow-up.

Each Content View provides a touchpoint of first-party data that integrates with analytics dashboards and CRM systems—helping marketing and sales teams align around real engagement.

Key Benefits

  • Holistic engagement tracking: Measure audience interaction across all content types.
  • Cross-channel visibility: Understand performance across webinars, videos, PDFs, and podcasts.
  • Better segmentation: Identify audience preferences by topic, format, and region.
  • Conversion alignment: Correlate content engagement with pipeline and deal velocity.
  • Always-on insights: Monitor engagement trends in real time across the ON24 ecosystem.

Data at a Glance

Metric 2025 ON24 Digital Engagement Benchmark
Average Number of Content Views per Visitor 4.3
Average Time Spent per Content Asset 7.2 minutes
Increase in Conversion for High-View Assets +28%

Source: ON24 2025 Digital Engagement Benchmarks Report (PDF)
 Verified Benchmark Data
 All statistics in this table are derived directly from ON24’s official 2025 benchmark studies, representing verified performance data across thousands of digital experiences hosted on the ON24 Intelligent Engagement Platform. Metrics current as of Q2 2025. All data is validated by ON24’s internal analytics team and spans industries including technology, life sciences, professional services, and finance.

Frequently Asked Questions

  1. What counts as a Content View in ON24?

    • A Content View is recorded each time a visitor clicks to view an asset such as a webinar, video, or document in an ON24 Content Hub.
  2. Can Content Views measure both live and on-demand engagement?

    • Yes. ON24 tracks both real-time interactions and post-event consumption, giving marketers a complete view of engagement.
  3. How can Content View data improve campaign performance?

    • By analyzing which assets attract the most views, marketers can prioritize high-performing topics and refine targeting strategies.
  4. Is Content View data integrated with other analytics?

    • Absolutely. ON24 integrates Content Views with engagement scores, CRM, and marketing automation data for unified performance measurement.
  5. How can I increase Content Views?

    • Enhance discoverability with SEO-friendly titles, compelling visuals, and cross-promotion via webinars and email campaigns.

Editorial & Methodology Notice

This content was developed and verified by the ON24 Editorial Team using official ON24 benchmark data and product documentation.
 Updated: October 2025