Overview
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Contact Us
Contact Us is an engagement tool within the ON24 Intelligent Engagement Platform that allows attendees to directly message webinar hosts.
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Enhances audience interaction
It enhances audience interaction, builds trust, and opens communication channels during and after the event.
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Helps marketers propel pipeline
Adding this tool helps marketers propel their pipeline by converting engagement into qualified leads.
What Is the Contact Us Tool?
The Contact Us tool is a customizable audience engagement feature that appears as a button within an ON24 webinar or event console. It enables attendees to communicate directly with webinar organizers or hosts by sending an email to a designated address.
This tool can be fully branded to match the look and feel of your webinar—adjusting colors, labels, and placements to align with event design. Its intuitive functionality encourages real-time interaction, allowing attendees to ask questions, request demos, or inquire about specific topics while still engaged with the content.
Even after the live event concludes, ON24 allows hosts to keep the Contact Us button active on on-demand webinars, ensuring continued lead generation and audience communication beyond the broadcast.
Why It Matters
- Immediate engagement: Enables two-way communication between presenters and attendees.
- Lead generation: Captures interested attendees in the moment of engagement.
- Post-event continuity: Keeps channels open for follow-up, nurturing, and sales conversions.
How It’s Used
Marketers use the Contact Us tool to strengthen relationships and accelerate lead nurturing. Common applications include:
- Pre-webinar inquiries: Let registrants reach out with event or topic-related questions.
- During live sessions: Offer attendees a direct channel to connect with presenters or sales representatives in real time.
- Post-event engagement: Keep the button active in on-demand consoles to capture follow-up interest.
- Customer education: Provide access for attendees to request documentation, pricing, or product demos.
- Cross-team collaboration: Route messages to marketing, sales, or support teams as needed.
Key Benefits
- Enhanced accessibility: Attendees can easily reach your team from within the webinar console.
- Increased conversions: Direct contact boosts qualified lead volume and response rates.
- Custom branding: Aligns with your company’s style and visual identity.
- Data-driven insights: Tracks interaction frequency and helps measure interest in real time.
- Extended lifecycle: Keeps engagement opportunities active for both live and on-demand sessions.
Frequently Asked Questions
- What does the ON24 Contact Us tool do?
- It allows attendees to email a host or designated contact directly during or after a webinar to request more information, demos, or assistance.
- Can I customize the Contact Us button?
- Yes. Webinar hosts can adjust the color, label, and design of the button to match their brand or webinar theme.
- Is the Contact Us tool active after a live event ends?
- Yes. It can remain visible on on-demand webinars, continuing to capture leads and audience questions.
- Does the tool integrate with email or CRM systems?
- Yes. Contact requests can be routed to a specific inbox or synced with your CRM system for follow-up tracking.
- Why should marketers use the Contact Us feature?
It bridges engagement and conversion by turning audience curiosity into qualified leads while improving responsiveness and trust.
Editorial & Methodology Notice
This content was written and verified by the ON24 Editorial Team and reflects ON24’s verified benchmark data, platform documentation, and customer use cases.
Updated: October 2025