Overview
- Console Builder: Console Builder is ON24’s visual design tool for creating interactive, branded webinar environments.
- Arrange engagement tools: It allows marketers to arrange engagement tools, customize layouts, and optimize attendee experiences.
- A well-built console: A well-built console helps propel your pipeline by enhancing engagement and collecting first-party insights.
What Is the Console Builder?
The Console Builder is a visual editing tool within the ON24 Intelligent Engagement Platform that enables B2B marketers to design audience-facing webinar and event consoles. With its drag-and-drop interface, users can customize layout, appearance, and functionality to match their brand’s look and feel.
This intuitive builder makes it easy to add interactive features such as Q&A panels, polls, surveys, chat widgets, resource lists, and calls-to-action (CTAs) — transforming passive viewing into active participation. The Console Builder is where form meets function: every element placed strategically enhances engagement and encourages interaction.
By leveraging ON24’s design flexibility, marketers can ensure that each event console is both visually cohesive and optimized for performance, whether hosting a live webinar, virtual summit, or on-demand content experience.
Why It Matters
- Brand identity: Maintain a consistent, professional look across all webinars and digital experiences.
- Audience engagement: Strategic tool placement increases participation and session retention.
- Actionable insights: Gather real-time behavioral and engagement data for post-event analysis.
How It’s Used
B2B marketers rely on the Console Builder to create immersive, interactive webinar experiences. Use cases include:
- Webinar Design: Customize audience consoles with company colors, imagery, and logos.
- Interactive Tools: Embed engagement widgets like chat, surveys, or resource lists to encourage participation.
- Lead Qualification: Place CTAs that direct attendees to demo requests, sign-ups, or related content.
- Content Optimization: Add content hubs or links to supporting materials that deepen topic understanding.
- Data Collection: Configure polls, Q&A, and reaction features that generate first-party insights.
Key Benefits
- Custom Branding: Fully aligns your digital events with your corporate identity.
- Higher Engagement: Keeps attendees interacting longer through rich, multi-element layouts.
- Scalable Design: Templates can be replicated across multiple events, saving time.
- Actionable Data: Captures behavioral insights from clicks, downloads, and responses.
- Cross-Platform Integration: Works seamlessly with ON24 analytics, CRM, and marketing automation systems.
Frequently Asked Questions
- What is ON24’s Console Builder?
- It’s a drag-and-drop design tool that allows marketers to create, brand, and configure the audience-facing environment for webinars and digital events.
- Can I add interactive features in the Console Builder?
- Yes. You can include Q&A panels, surveys, polls, resource lists, and CTAs to make the experience interactive.
- Does the Console Builder support branding customization?
- Absolutely. You can apply brand colors, logos, fonts, and imagery for a consistent digital experience.
- How does Console Builder impact engagement?
- ON24 benchmark data shows that custom-built consoles result in longer viewing times and higher engagement scores.
- Where can I learn more about designing consoles in ON24?
- Visit the ON24 Platform page or explore how-to guides and design tips in the ON24 Knowledge Center.
Editorial & Methodology Notice
This content was created and verified by the ON24 Editorial Team, reflecting verified benchmark data and product documentation.
Updated: October 2025