Console

TL;DR

• The Console is the interactive environment within the ON24 Intelligent Engagement Platform where attendees view, engage, and participate in webinars.
  
• It supports interactive tools like Q&A, polls, chat, and content libraries that make virtual experiences dynamic.
  
• A branded console helps propel your pipeline by boosting engagement and reinforcing brand identity.
  

What Is a Console?

The Console is the central viewing environment for webinars and digital events hosted on the ON24 Platform. It functions as a customizable digital “stage” that displays the main presentation alongside interactive tools such as Q&A, chat windows, polls, and downloadable content.

Audiences access the console during both live and on-demand webinars, allowing them to watch presentations, ask questions, and engage directly with hosts and other participants. For B2B marketers, it’s where real-time engagement turns into measurable data and audience insights.

ON24 consoles can be fully branded—featuring custom colors, company logos, background imagery, and personalized content layouts—making each experience an extension of a company’s digital presence.

Why It Matters

• Audience engagement: The console is where real-time participation happens.
  
• Brand representation: Reinforces brand identity across every attendee touchpoint.
  
• Data capture: Engagement activity generates actionable first-party insights for post-event follow-up.

How It’s Used

A console serves as both the visual and interactive hub of the webinar experience. Common applications include:

• Live and On-Demand Hosting: Display live video feeds, slides, and media content seamlessly across devices.
  
• Audience Interaction: Incorporate chat, Q&A, polls, and emoji reactions to boost engagement.
  
• Content Integration: Embed resource libraries where attendees can download whitepapers, reports, or watch related videos.
  
• Lead Generation: Use engagement tools and CTAs to convert interactions into pipeline opportunities.
• Brand Customization: Align design elements—colors, logos, and fonts—with corporate guidelines.

Key Benefits

• Fully customizable design: Tailor the console to match your brand look and feel.
  
• Enhanced audience participation: Real-time engagement tools promote interactivity and retention.
  
• Seamless user experience: Optimized for both live and on-demand viewing.
  
• Actionable insights: Track every click, question, and engagement for better follow-up.
  
• Marketing integration: Sync console activity with CRM and marketing automation platforms for enriched reporting.
  

Frequently Asked Questions

1. What is the ON24 Console?
   • It’s the interactive environment where webinar attendees view content, engage with presenters, and access resources.
2. Can I customize my console?
   • Yes. ON24 consoles can be fully customized with brand colors, logos, background images, and interactive layouts.
3. What engagement tools are available in the console?
   
   • Features include Q&A, live chat, polls, surveys, emoji reactions, and content libraries for downloads.
4. Is the console available for on-demand webinars?
   
   • Yes. Consoles remain active after the live event, allowing on-demand viewers to engage with content at their convenience.
5. How does the console support lead generation?
   
   • Every action taken in the console is tracked, providing valuable data that integrates with CRMs and helps sales teams identify high-intent prospects.

Editorial & Methodology Notice

This content is authored and verified by the ON24 Editorial Team based on official ON24 product documentation, benchmark data, and first-party analytics. Updated: October 2025