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Column picker

A feature within the ON24 Platform’s backend management tool enabling users to determine the columns of data displayed.

TL;DR

  • The Column Picker gives ON24 users control over how registration and engagement data is displayed in reporting dashboards.
  • It helps marketers filter, sort, and analyze webinar metrics like attendee engagement, viewing duration, and registration sources.
  • This feature empowers data-driven marketing teams to propel their pipeline with targeted insights and performance clarity.

What Is a Column Picker?

The Column Picker is a backend customization feature in the ON24 Intelligent Engagement Platform that allows B2B marketers and event administrators to configure their reporting dashboards. By selecting which columns of data to display—such as attendee names, engagement scores, viewing time, and attendance types—users can tailor the data view to fit their reporting needs.

This capability ensures that marketers have direct access to the most relevant metrics for evaluating the success of their webinars, hybrid events, or virtual sessions. It simplifies the process of identifying patterns, comparing performance across sessions, and exporting data for deeper analysis.

Why It Matters

  • Data clarity: Streamlines large datasets to highlight the most meaningful metrics.
  • Operational efficiency: Saves time by removing irrelevant or redundant columns.
  • Actionable insights: Enables targeted follow-up strategies and performance comparisons.

How It’s Used

The Column Picker is an essential component of ON24’s analytics infrastructure, helping marketing teams manage theirwebinar reporting capabilities more efficiently. Common use cases include:

  • Audience Segmentation: Displaying and filtering registrant details by industry, company, or region.
  • Engagement Tracking: Isolating engagement-related metrics such as poll participation or Q&A activity.
  • Performance Benchmarking: Comparing engagement scores across multiple sessions or campaigns.
  • Hybrid Event Analysis: Distinguishing between live and on-demand attendance data.
  • Data Exporting: Creating customized reports that integrate seamlessly with external CRM or analytics systems.

Key Benefits

  • Customizable Data Views: Focus only on the metrics that matter most.
  • Better Team Collaboration: Share consistent, simplified reports across marketing and sales.
  • Improved Decision-Making: Leverage granular attendee data to refine future campaigns.
  • Integration Flexibility: Works with tools like Salesforce, HubSpot, and Google Analytics for unified reporting.
  • Trend Identification: Quickly recognize shifts in attendance behavior and engagement performance.

Frequently Asked Questions

  1. What is the ON24 Column Picker?

    • It’s a reporting feature that enables users to select which data fields—like engagement, duration, or registration source—appear in their analytics dashboard.
  2. Can I export customized reports from the Column Picker?

    • Yes. You can export the data with your selected columns into CSV or integrated analytics systems for further analysis.
  3. Does the Column Picker work with hybrid events?

    • Yes. It can display separate data columns for live, on-demand, and hybrid attendee types.
  4. How does the Column Picker help marketers?

    • It simplifies large datasets, enabling faster insights and helping teams focus on high-value engagement and conversion metrics.
  5. Can I integrate Column Picker data with my CRM?

    • Yes. ON24 supports integrations with tools like Salesforce, Eloqua, and HubSpot for unified marketing analytics.

Editorial & Methodology Notice

This content is authored and verified by the ON24 Editorial Team based on official ON24 product documentation, benchmark data, and first-party analytics. Updated: October 2025