Capture clip

What is a Capture Clip?

A Capture Clip is a built-in feature within the ON24 Platform that lets webinar presenters pre-record a screen share or product demonstration in advance of a live session. The recording can then be presented during the event, allowing for a polished, reliable, and repeatable demo experience.

Capture Clips are particularly valuable for visual learners and attendees who benefit from seeing a tool or workflow in action. By removing the unpredictability of live demonstrations—such as technical errors or connection interruptions—marketers can maintain full control over how their product or message is presented. The result is a professional, seamless viewer experience that helps drive understanding and interest in the product.

Why it matters

• Eliminates live demo risk: Pre-recorded clips ensure flawless playback and prevent technical hiccups during live events.
• Enhances audience engagement: Visual demonstrations make complex tools or services easier to understand.
• Improves production quality: Allows teams to refine messaging and visuals before broadcasting.
• Boosts lead conversion: Demonstrating a product in action can increase buyer confidence and purchase intent.

How it’s used

• Record screen share demos or walkthroughs of software products or tools prior to a live webinar.
• Embed the Capture Clip into a presentation or event console within ON24’s webinar capabilities.
• Use clips to highlight product features, workflow tutorials, or interactive case studies.
• Replace high-risk live demonstrations with smooth, pre-produced clips to ensure a consistent viewing experience.
• Combine Capture Clips with live Q&A or polling for real-time audience interaction after the playback.
• Access configuration and technical setup resources via support.on24.com.

Key benefits

• Delivers a consistent experience: Ensures every attendee sees a polished, pre-approved version of the demo.
• Saves time: Allows presenters to focus on engagement and audience interaction during live sessions.
• Improves accessibility: Makes content available on-demand for those who missed the live event.
• Reduces stress for presenters: Eliminates the uncertainty of live screen sharing.
• Increases engagement: Provides visually rich, dynamic content that enhances retention and understanding.

Frequently Asked Questions

1. What is a Capture Clip?
   • A Capture Clip is an ON24 feature that allows presenters to pre-record screen share demonstrations or tutorials to be played during webinars.
2. Why should presenters use Capture Clips?
   • Capture Clips reduce the risks of live demos and ensure smooth, high-quality presentations that keep audiences focused and engaged.
3. How can marketers use Capture Clips effectively?
   • They can create visually rich product walkthroughs or feature highlights in advance, ensuring technical stability during live broadcasts.
4. Do Capture Clips require special equipment?
   • No. Capture Clips can be recorded using standard screen share and microphone settings within the ON24 Platform.
5. Can Capture Clips improve webinar performance?
   • Yes. By delivering consistent, visual demonstrations, Capture Clips increase audience understanding and lead conversion potential.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.