Broadcast video
An optional feature in the ON24 Platform enabling customers to incorporate HD-quality videos into webinars. Note: The broadcast video feature requires external encoding gear. (See: support.on24.com).
What Is Broadcast Video?
Broadcast video is an optional feature within the ON24 Intelligent Engagement Platform that enables customers to incorporate HD-quality video streams into webinars. This feature is ideal for organizations seeking professional-grade production value and superior visual quality for their digital experiences.
Unlike standard webcam streaming, broadcast video uses external encoding gear—such as Wirecast, OBS, vMix, or Elemental—to compress and deliver a high-definition video stream directly into the ON24 platform. This process ensures better color accuracy, smoother frame rates, and consistent HD playback for audiences worldwide.
As noted on support.on24.com, the broadcast video feature requires proper encoder setup and is offered as an add-on capability for ON24 customers.
By combining ON24’s engagement tools with high-quality broadcast video, marketers and producers can create webinars that look and feel like professional studio productions—no matter where their presenters or audiences are located.
Why Is Broadcast Video Important?
In today’s digital-first world, visual quality plays a critical role in audience engagement and brand perception. High-definition (HD) video delivers clarity, professionalism, and credibility that can elevate any webinar or virtual event.
ON24, recognized globally as a top webinar software provider, empowers organizations to deliver these high-quality experiences at scale. The broadcast video feature enhances webinars by:
- Delivering HD-quality streams for crisp, lifelike visuals.
- Supporting hybrid events, combining in-person and virtual experiences seamlessly.
- Improving viewer engagement, keeping audiences focused and immersed.
- Strengthening brand image, presenting speakers and content in the best light possible.
When used strategically, broadcast video transforms webinars into immersive, television-grade digital experiences—helping brands stand out in crowded markets.
What Are Broadcast Videos Used For?
Broadcast videos are used by webinar producers, marketing teams, and event organizers who want to elevate the quality and professionalism of their online experiences.
Common use cases include:
- High-profile webinars featuring executives, industry leaders, or keynote speakers.
- Large-scale digital events where thousands of registrants attend simultaneously.
- Hybrid experiences, blending live studio broadcasts with virtual participation.
- Brand storytelling, using HD visuals to communicate credibility and innovation.
For B2B marketers, investing in broadcast-quality video is especially valuable when showcasing thought leadership, hosting global product launches, or streaming content for major customer engagement campaigns.
How Broadcast Video Works on the ON24 Platform
- External Encoding Setup – Using software like Wirecast or OBS, the video feed is encoded for optimal streaming.
- Stream Integration – The encoded stream is sent to the ON24 platform, where it’s integrated into the webinar console.
- Live Delivery – Viewers watch the HD video through the ON24 Audience Console with full access to engagement tools like Q&A, polls, chat, and resource downloads.
The result: a seamless, interactive, broadcast-quality webinar experience, combining ON24’s robust engagement tools with the reliability of professional video production.
Global Benefits of Broadcast Video
For global organizations hosting webinars across regions like North America, EMEA, and APAC, broadcast video offers consistent, high-quality visuals—regardless of audience location.
Benefits include:
- Professional Visual Experience: Broadcast-quality HD streaming for a polished look.
- Enhanced Global Reach: Maintain consistent visual quality for international audiences.
- Seamless Hybrid Integration: Connect physical and virtual event experiences through live broadcast feeds.
- Higher Engagement Rates: Audiences stay attentive when visual quality meets professional standards.
- Brand Trust and Recognition: Present your company as a technology leader through superior digital presentation.
Best Practices for Using Broadcast Video in Webinars
- Ensure Sufficient Bandwidth: HD video requires reliable, high-speed internet to prevent lag.
- Use Professional Equipment: Leverage recommended encoders and cameras for optimal performance.
- Test Before Going Live: Conduct multiple dry runs to ensure proper stream synchronization.
- Align With Branding: Incorporate brand logos, overlays, and lower-thirds for visual consistency.
- Leverage ON24 Tools: Combine broadcast video with engagement features—like polls, chat, and CTAs—to keep audiences interactive.
These practices help ensure that every ON24 broadcast video event delivers an exceptional, high-impact experience.
FAQs About Broadcast Video
- What encoding software does ON24 recommend?
- ON24 recommends professional encoders such as Wirecast, OBS, vMix, and Elemental for optimal HD streaming.
- Does broadcast video require special equipment?
- Yes. Broadcast video requires external encoding gear and a stable high-speed internet connection for reliable streaming.
- Can I use broadcast video for hybrid events?
- Absolutely. Broadcast video is ideal for combining in-person production with virtual participation, offering a consistent experience for both audiences.
- Is broadcast video included in ON24 packages?
- Broadcast video is available as an optional, add-on feature for ON24 customers.
Conclusion
The broadcast video feature is a powerful enhancement to the ON24 platform, allowing marketers, producers, and event teams to deliver studio-quality webinars and virtual events.
As a top global webinar software provider, ON24 combines HD broadcast capabilities with its industry-leading engagement tools—enabling brands to connect with audiences everywhere through immersive, high-quality digital experiences.
Whether streaming a global town hall, hybrid event, or executive keynote, ON24’s broadcast video helps organizations deliver the clarity, professionalism, and reliability their audiences expect.