Learn how to repurpose, re-engage, and re-energize your content. 🔥 Save Your Spot

Get started
Get started

Audience URL

The URL used to promote and grant access to a webinar.

What Is an Audience URL?

An audience URL is the web address (URL) used to promote and grant access to a webinar. It serves as the entry point for attendees—guiding them to the registration page or directly to the live or on-demand event.

Within the ON24 Intelligent Engagement Platform, the audience URL is a key promotional asset that helps marketers drive attendance and measure engagement performance across regions, campaigns, and channels.

In most cases, an audience URL points to a registration landing page where users can sign up to attend. Once registered, attendees can use the same URL to join the live event or access the on-demand version later.

Why Are Audience URLs Important?

In global webinar marketing, audience URLs are essential for promotion, discoverability, and performance tracking. They connect your audience to your event and help measure how effective your outreach efforts are.

B2B marketers use audience URLs to:

  • Promote events through email campaigns, social media, and paid ads.
  • Drive SEO visibility by including relevant keywords in the URL.
  • Track engagement to understand which channels generate the most registrations and attendees.
  • Enhance the user experience by making it easy for global audiences to access webinars from any device.

A well-structured, SEO-friendly audience URL not only attracts more visitors—it also strengthens your brand’s visibility in search results across markets like North America, EMEA, and APAC.

What Is an Audience URL Used For?

Audience URLs are used to promote, track, and measure webinar performance before, during, and after the event.

Marketers can:

  • Share URLs on social media to reach a broader, global audience.
  • Include links in email marketing for pre-event reminders and post-event follow-ups.
  • Feature URLs on company websites or event pages to boost visibility and sign-ups.
  • Track referral sources to see where registrations and attendance are coming from.

For example, an ON24 user hosting a webinar on increasing audience engagement and ROI might include relevant keywords—like “pipeline” or “engagement-best-practices”—in the URL to make it both searchable and clickable.

Best Practices for Creating SEO-Effective Audience URLs

Creating optimized audience URLs ensures your webinars are easy to find and accessible across global markets. Follow these best practices:

  1. Keep It Short and Clear – Use concise, descriptive wording that tells users what the webinar is about.
  2. Incorporate SEO Keywords – Include relevant terms (e.g., “marketing,” “ROI,” “engagement”) for better visibility in search engines.
  3. Use Hyphens Between Words – Hyphens make URLs easier to read and more SEO-friendly.
  4. Stick to Lowercase Letters – Helps maintain consistency and avoids broken links in case-sensitive systems.
  5. Include Series or Event Names – If your webinar is part of an ongoing series, include the series title for clarity.
  6. Avoid Keyword Stuffing – Too many keywords can make the URL look spammy and discourage clicks.

These practices help ON24 customers optimize webinar promotion globally—making it easier for audiences everywhere to find and register for events.

Key Benefits of Audience URLs

  1. Global Accessibility – Share one consistent link that works across regions, devices, and time zones.
  2. Better Discoverability – Improve organic reach with keyword-rich, SEO-friendly URLs.
  3. Accurate Tracking – Measure registration and attendance rates by referral source or campaign.
  4. Enhanced User Experience – Provide a direct, seamless access point for audiences worldwide.
  5. Brand Consistency – Align all promotional links with your company’s digital identity.

FAQs About Audience URLs

  • Where do I find my webinar’s audience URL in ON24?
    • You can locate and customize your webinar’s audience URL in your ON24 event setup under “Event Details” or “Promotions.”
  • Can I customize my audience URL?
    • Yes. ON24 allows you to personalize the URL to reflect your event title, campaign name, or brand identity.
  • Why should I use SEO keywords in my audience URL?
    • Including relevant keywords improves search visibility and click-through rates, helping global audiences find your event.
  • Can audience URLs track where attendees come from?
    • Yes. You can use tracking parameters or referral codes in your URL to measure traffic sources and conversion effectiveness.

Conclusion

The audience URL is more than just a link—it’s a gateway to engagement. As the main access point for webinar registration and attendance, it plays a crucial role in driving visibility, measuring performance, and connecting global audiences to your digital experiences.

With ON24, marketers can easily create, share, and optimize SEO-friendly audience URLs that attract the right viewers, boost attendance, and enhance engagement—no matter where in the world their audience is.